Social Storytelling: How to Do It Better
Who is my “built for you”? Who is my audience?Often, the problem that brands have marketing themselves is not how good their product is or even how promising their marketing…
10 Fresh Instagram Tactics to Use Now
Just as Instagram continues to roll out new features on a regular basis–from introducing hashtags and links to bios, to sharing feed posts to Stories, to the emoji slider–you, too,…
How to Fail Better on Social
To succeed on social, you have to do three things: Test constantly and fearlessly Be prepared to fail Iterate and optimized quickly Here’s how to fail better on social for…
5 Ways Social Marketers Can Get Time Back
As social marketers, sometimes we just want the clock to stop. There are so many things on our to-do lists, not to mention endless meetings with stakeholders vying for attention…
13 Improvements to Immediately Make to Your Content Marketing
Stuck with your content marketing?You’re getting traffic. But not enough. You’re building email subscribers. But not enough. You’re generating sales. But not enough. We all need to revisit our content…
Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging
In the past year, research has revealed the negative health effects of social media and its negative impact on our society. Facebook has been heavily criticized for its laissez-fair handling…
How will Ramadan affect local businesses?
Ramadan, the ninth month of the Islamic lunar calendar, started on 17th May 2018 and for Muslims it is the most holy month. As well as a time of fasting,…
Social Video Marketing : What We Know for Sure
This week, Jen Joyce and I spoke about social video marketing at MarketMix 2018. In the ever-changing social ecosystem, it can be hard to make definitive statements about what…
How to Be a Data-Driven Social Marketer
There’s no brand like your brand. While you can look to other brands in your industry and beyond for content inspiration, and even scope out what your biggest competitors are…