3 Reasons Why You Should Engage With Micro-Influencers
Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early…
The 5 Elements of Storytelling Every Entrepreneur Needs to Know
Is it possible to be born an entrepreneur? The concept of following a particular career or lifestyle, predetermined at birth, is a controversial one, so I’ll just say this –…
5 Ways to Prepare for a Launch with Social Media
I was talking to a coworker in the kitchen today. He’s co-writing a children’s book with his kids (aww!). The launch date is the end of this year, and he…
5 Ways to Create Content That Breaks Down Trust Barriers
Since the Brexit decision (and the gradual withdrawal process that began in late March), many U.K. consumers have been faced with a harsh reality: having to pay more for the…
3 Crucial Metrics to Measure When You Advertise In 2018
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…
When You Should Work for Free (Yeah, Seriously)
Consumers love free. I have some relatives that love free so much that if there were a table full of rocks and a sign that said “free,” they would keep…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…
7 Ways Marketers Can Reach Gen Z
A generation ago having a mobile phone, let alone a computer, that fits in your pocket was a novel thought but Generation Z was born with a mobile phone in…
A Customer-Obsessed Approach To Email Marketing
More brands are recognizing the critical role email marketing plays in customer experience. It’s the center of every digital relationship, and can help foster personal connections, while also driving sales.…