Why You Should Stop Hunting for ROI
In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear that there is one definition of ROI for social media, but we’re just not advanced…
The 5 Commandments of Running a Successful Business With Your Spouse
Being an entrepreneur comes with a unique set of challenges but running your successful business jointly with your spouse can take that to a whole different level. Can this be…
15 Things Men Say That Get On Women’s Nerves
When it comes to communication between men and women there’s a lot of misunderstandings. Even if the right words are being used, the vocal cues aren’t. For example, forcing your…
Your Link Building Guide for 2018
Do you know how important link building is to driving traffic to your website?It’s still really important.Helga Moreno is a passionate content creator and marketer at Ahrefs and she has written…
3 Reasons Why You Should Engage With Micro-Influencers
Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early…
The 5 Elements of Storytelling Every Entrepreneur Needs to Know
Is it possible to be born an entrepreneur? The concept of following a particular career or lifestyle, predetermined at birth, is a controversial one, so I’ll just say this –…
5 Ways to Prepare for a Launch with Social Media
I was talking to a coworker in the kitchen today. He’s co-writing a children’s book with his kids (aww!). The launch date is the end of this year, and he…
5 Ways to Create Content That Breaks Down Trust Barriers
Since the Brexit decision (and the gradual withdrawal process that began in late March), many U.K. consumers have been faced with a harsh reality: having to pay more for the…
3 Crucial Metrics to Measure When You Advertise In 2018
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…