When You Should Work for Free (Yeah, Seriously)
Consumers love free. I have some relatives that love free so much that if there were a table full of rocks and a sign that said “free,” they would keep…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…
7 Ways Marketers Can Reach Gen Z
A generation ago having a mobile phone, let alone a computer, that fits in your pocket was a novel thought but Generation Z was born with a mobile phone in…
A Customer-Obsessed Approach To Email Marketing
More brands are recognizing the critical role email marketing plays in customer experience. It’s the center of every digital relationship, and can help foster personal connections, while also driving sales.…
A Minimalist Approach to Social Media Marketing
Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities…
Why Some Prices Are More Right Than Others
The whole field of marketing is strongly based in psychology. And this is absolutely true when it comes to pricing strategy.We’re all familiar with price tags that read $9.99 or…
Coffee heightens your powers of perception
Coffee has become a mainstay in our global culture. It connects people from the same neighborhood as easily as those thousands of miles away. A day without coffee would be…
4 Steps to Give Your Business a Digital Presence Overhaul
Spring is almost here, and now is the time to breathe a new life into your digital channels. What can you do to shed winter hibernation off your online presence?…
Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…