Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities…
The whole field of marketing is strongly based in psychology. And this is absolutely true when it comes to pricing strategy.We’re all familiar with price tags that read $9.99 or…
Coffee has become a mainstay in our global culture. It connects people from the same neighborhood as easily as those thousands of miles away. A day without coffee would be…
Spring is almost here, and now is the time to breathe a new life into your digital channels. What can you do to shed winter hibernation off your online presence?…
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…
One of the most interesting areas for an entrepreneur to get into right now — and one of the most popular — is ecommerce. Ecommerce enables online stores to cut out…
It’s not uncommon for employers and employees alike to reach for a caffeinated beverage when they need a bit of an energy boost. And while some might prefer to get…
Over the years, I have asked everyone from solo freelancers to big-time CEOs how they balance work and the rest of their lives. The conclusion I have drawn from the…
How could things have gotten so out of hand? Was someone — everyone — asleep at the wheel? What were we thinking? Of course, innumerable factors led to the state of…
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