In Love and in Business, Trust Is the Beginning, Middle and End of the Story
Relationships are built on trust. You do what you say you are going to do. You show up when you say you are going to show up. You respect boundaries…
Why Marketing Is Not the Job for the Lazy?
Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook, Twitter, Instagram and LinkedIn — and found…
Is Your Coffee Betraying You?
Coffee has been having a pretty good run lately. The World Health Organization recently downgraded a warning that previously suggested everyone’s favorite morning beverage may contribute to cancer risk. Experts…
If You’re Not Automating Your Email Campaigns, Who Are You?
November 14, 2017 For a company like Scott’s Cheap Flights, email isn’t just a marketing tool. Email is their business…
“Canting” : What the origin and culture taught me
I was talking to my partner, Pak Lucky Dwiharto about our company LMWS.asia going into Indonesian market recently and about the needs for me to further understand the market segment,…
How Your Business Can Benefit From Micro-Influencers Marketing
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social…
Courage and confidence are what decision making is all about
Every entrepreneur has to be a decision maker, even with information overload, emotional employees, angry customers and competitors hovering from every direction. Making a decision is one of the most…
How to Get a Great ROI on Your Influencer Marketing Plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,…
Don’t Aspire to be the cheapest, Be an Entrepreneur
Price is always an emotive issue. Have you ever heard these statements or as an entrepreneur, you utter it yourself? : – We have to lower the price to keep…