Build Your LinkedIn Audience in 5 Steps (and why you need to) • Perfect Audience Blog

Hi, everybody. We’re super glad that you guys are here today. I’m, Kathleen gave us on the marketing team here at Perfect Audience, and today, we’re going to be doing a little training on how you can build your audience on LinkedIn, which, in turn, grows your business, and then your overall following as well. Before we get started, I just want to remind everybody of our question box at the bottom right of the screen, Just drop any questions or comments that you have in there throughout the webinar, and we’ll do a Q and A at the end, and we’ll get too many, as many of those as we can. 

0:35

So with that, we’re just going to go ahead and get started today. 

0:40

I’m going to introduce our lovely speakers. Our guest speaker today is Mandy McKeown. She’s the founder of a award winning agency called Mongrel Marketing and she’s based in California and we’re having her on today as kind of our LinkedIn expert. 

0:55

So she does this thing day in and day out, and we’re super excited to learn the strategies that she uses. 

1:02

Then, we have a returning guest, Todd. 

1:05

He’s the CEO of Ascend2, which is a marketing research company. He’s developed or helped developed their marketing research methodology over Addison shoe, and we worked with him quite a few times in the past. So welcome back, Todd. 

1:21

And then, we have Eric, our General manager here at Perfect Audience. He’s known for his nack growing many businesses and sales organizations over the years. And he’s also spoken at Marketing Sherpa, events, e-mail Summit, and a couple other events. Just like that, just to name a few. 

1:37

So, thanks everybody, for joining us here today. 

1:42

And we’re gonna go ahead and just jump in, because we’re super excited about the content that we have today. Todd is our research experts, so I’m going to hand this over to him and let him get us started. 

1:53

Sure, thank you. And it’s a pleasure to be here today. And I was really excited about this topic because, I know, personally, I use LinkedIn a lot, use it for our company, and we’ve done a lot of research, kind of around tactics that not only encompass your LinkedIn, but just how do we engage audiences and grow audiences. So, when I was looking a little bit more at some of the data, and actually put some from LinkedIn. Perfect. Source on how largest opportunity, you can see the trends are, are pretty tremendous. This here is just looking at the US and company, not just how many users are on LinkedIn, but how many are active each month. So, you can see 62 million, I think they have 170 million actually on the LinkedIn platform in the US. 62 are active on a monthly basis. And I think that’s a rule. 

2:49

Obviously, we all wanted to tap into that. But I think it’s a unique audience. It’s a very great opportunity to EnCase. I’m looking forward to these practical tips today and we’ll have some more research sprinkled throughout the session. 

3:04

Yeah, thanks, Todd. 

3:06

Moving on, we just kind of have a graph here that’s kinda just giving an overview of just how many people use LinkedIn, not only in the US, but also worldwide, because they’ve seen record levels of engagement in recent months, and in recent years. 

3:20

And then, this is kind of just a general representation of who’s on LinkedIn. And many, we’ll get into some of these specifics, but these are just the type of people that you probably are trying to get in front of, and this is how LinkedIn is gonna help you do that. 

3:38

So how are LinkedIn users engaging? And I think that that mostly is through content. But since Mandi, this is her area of expertise, I’m going to hand this off to many. 

3:48

Yeah, so the majority of LinkedIn users, honestly, they go to LinkedIn to browse and consume content. And what’s crazy is only 1% of LinkedIn users actually create content consistently. So, on a consistent basis, yeah, there’s 91% of executives that are using LinkedIn as their main content source. So there’s a massive opportunity for you guys to establish ourselves as thought leaders and post content on a consistent basis, because people are going to LinkedIn to absorb and Consume that content. But we don’t just need more noise, right, and we’ll talk about this in the five steps we get going on. Like, we don’t need that. There’s plenty of noise out there. We need value, and we need people, who are passionate, and really want to help provide to people. So, there’s never been a better time to leverage LinkedIn. 

4:36

And Kathleen mentioned this earlier and they, they’ve seen a skyrocket, and use because of code and more people being at home. Right. But what’s crazy is that the people posting hasn’t skyrocketing. Right? So, yeah, probably some more people have been posting. Because, you know, we’re, We’ve all been in this entire year, pretty much. But there’s still such a great opportunity for, for you guys to really provide valuable content on a consistent basis. And your that is going to make you stand out. Because, again, all the 1% LinkedIn users are doing that. So that’s what we’re going to talk a little bit outside. 

5:13

All right. So we’re just gonna jump right in and get started. Before we get into the first five steps or the first of the five steps we need. You want to talk a little bit about the difference between company page and personal page? Yes, definitely. So. I have a couple of central get to it in a minute about company page, But here’s the deal with with company pages. So it’s pretty difficult to get exposure on a company page when you don’t have an … budget behind that. And LinkedIn Ads can get pricey, right? So for small businesses, LinkedIn Ads really aren’t even a viable solution. Is just not. it’s not a great idea for bigger companies. Yeah, it’s, it’s great. 

5:47

So with a personal page, you can connect with individuals personally. You can build relationships. You can post valuable content. You’re kind of limited on what you could do on a company page, but I’m going to give you some tips here and a bit to leverage both your company profile and your personal profile. Everyone should have a company page. If you have a company. You 100% need a LinkedIn company, page one. It looks weird if you say you work for yourself or a company, and then there’s that gray box that you guys see, and it looks like it’s a non-existent company, right? So it’s super simple. That’s one reason why everyone needs to have a company based in the first place. So we’re going to walk through why I feel like leveraging a personal profile is more advantageous for you than focusing on LinkedIn company page. But I’m not telling you to neglect the company paid. So we’ll get to that here in a second, because it’s going to allow you to open up many doors of opportunity from leveraging that personal profile. 

6:44

Awesome. Thank you, Mandy. 

6:46

So we’re just gonna go right into step number one Here we go, so step one With building an audience on LinkedIn. Before, anything else you guys have got, have an optimized profile? And what I mean by optimize is, it’s can’t say that you’re a business owner, and that’s your headline right, owner, at, or whatever, the company. So I see so many people just making a mistake. You know, they kind of treat it as a resume. Your profile, and it needs to speak to your target audience. And it shouldn’t be all about you. So yeah, it should be about how great you are, and how you can help people, But it should speak more to your end target user. 

7:23

So for example, you know, who do you want to be connecting with Think about? What are their pain points? How can you help them use data? I just posted a video last week. I think on my LinkedIn profile. G-visor are more than welcome to connect with me there and look at my content. But I talk about using data Todd loves this right. So use data and your LinkedIn profile. talk about what you’ve done for people and the results that you’ve achieved for them. And paint that picture of what that could look like. When people work with you, right? You also need to work on your headline. So use key words. We like using LinkedIn to do a little bit keyword research. If you guys go to LinkedIn, you start typing in keywords and you scroll to the bottom of it, it’ll tell you what other keywords people typing, you can also use tools like Uber Suggest, which is a free keyword tool, that I love. And that’s just going to tell you what types of keywords that people are actually typing in, searching for, and then you can use those throughout the profile once it. 

8:19

Lot of people are using, I help, no, blank, blank, blank like that for you. I hope people do this by this And everyone in their dog. And using that right now and it’s completely overused. And so I don’t want you guys to do that, or a couple of reasons why don’t know. It’s like everyone else to the first three words of your headline or the most important, because that’s like the prime real estate that people see. Because if you’re commenting, and you’re, you’re posting on LinkedIn, LinkedIn is only going to show those first three letters of your headline. Everything else is going to get cut off. So if you’re not very strategic about your headline and what you do, and using those keywords and attracting your tribe, people, you can help. Then keyboard is going to pass you up and you’re gonna look like everyone else. So just a couple of tips there. Also, of course, you sprinkle those keywords that your profile, make sure you’re optimizing everything. Take advantage of all the summary that the character spaces in the summary. You guys want help. 

9:14

There is a LinkedIn checklist that perfect audience has on the bottom here, and the link that you guys can click on it and get my free checklist to help you out with your profile. It just makes things easier for you. Make sure you don’t miss anything. 

9:28

The other question for you before it, how often is, how often do you suggest people go back and update and revise their profile? Really? Really good question. 

9:39

Me, personally, I like to do it a handful of times a year, right. So quarterly, I say quarterly, right? That’s what I like. And it’s not like you have to necessarily change everything. Just make sure you’re reading through it on a quarterly basis. At minimum, and make sure that it’s relevant for you now, because as entrepreneurs, especially in, business owners were constantly evolving our businesses Right, and things are changing and whatnot. So you want to make sure that is highly relevant optimization. You might have learned something like this webinar you’re on right now. Alright, Where, like, oh, actually I miss that. So I would say on a quarterly basis is a really good idea to test out, and headlines all the time. So don’t be afraid to change your headline even like once a month and just see how it goes. Test new things out. See how it looks. And so, I’m, I’m a big fan of switching it up, but I would say quarterlies pretty good minimum, twice. A year. 

10:26

Yeah, and also, I would also recommend, maybe anytime you do any branding changes, things like that, wasn’t, people forget about their LinkedIn page, yes, 100%. 

10:37

Not only your company, but your person, yeah. 

10:46

Alrighty, unless you guys don’t need any more questions, and we’re just gonna move on to step two. 

10:52

And that kind of leads me into the latter part, is Stefan was having a plan. Right. And so, like, connecting with people would be part of that, too. So, there’s kind of a, you know, two fold approach here. And we’ll get into more of this here in a second, with the content piece, and that connecting piece, and they really go hand in hand. So, I recommend that you guys block off time and your week to add new connections. Whether that’s at Tuesday and Thursday for an hour. or it’s a Monday, Wednesday, Friday, or it could be every day for 20 minutes, whatever works best for you. But if you don’t put it in your calendar, then it’s probably not going to get done right or you don’t put it in your to-do list, whatever you use to stay organized. So I highly recommend leveraging the, this search feature that LinkedIn gives you, so when you’re on the free version of like to hear a little bit limited on what you could do. 

11:38

Of course, I want you to pay just like every social media network does. So if you have LinkedIn sales Navigator, you can do a little bit more with the searches and finding your ideal target audience and then sending connection requests. We like sending at least 25 a day, typically for ourselves and our clients and it works better if you can personalize it. So let’s say you have a list of people that you want to connect with and maybe it’s a target list of prospects or customers or prospective clients. You always want to personalize that. So if I connect with Eric, Eric, you know, I just talk to your colleague Kathleen, she mentioned that would be great for us to connect. You know, what do you say, right? So something like that, where it’s like, do you have any sort of or let’s say they just posted an article and you saw it on LinkedIn. OK, great article. 

12:20

I love what you said on X, Y, and Z So anything to make it stand out is better. If you don’t have anything, you could always do, first name, open to connecting, That’s, you know, it’s better than nothing. There’s just so many people that are using LinkedIn the wrong way that, for us that are using it the right way, you need to put forth a little bit of effort so you stand out. Right. 

12:40

So, Glad that That is, that is actually something that’s fascinating to me. So I get, I don’t know, 20 or 30 of these things, You know, oh, I get a ton of them, right. And and so the question I guess I would have is what are the things that people are doing wrong to avoid? Good question. Yeah. 

13:06

Selling on LinkedIn, messages is wrong, period, but especially people that are sitting the connector request message, like, Hey, Andy, I came across multiple marketing LLC. Which means they just bought, right. We do X, Y, and Z and we offer this, this, and this, and this, and this, and we think you’d be a great fit. I don’t do that, don’t sell. So, what do you see arrogant Todd on yours that you’re getting? I think that’s right. Yeah, I think that’s right. 

13:32

I mean, it just, it destroys the, the power, I think of LinkedIn when, you know, all you have is, you know, people that are trying to, you know, push something at you before they start generating a conversation, Right, So there’s, there’s gotta you, gotta, you gotta sort of invest in somebody before you start withdrawing from somebody, right. 

13:52

And, and so, you know, having that, know, having that engagement, deliver some value. Have a conversation rather than just, you know, hitting them to the point. And I totally get it right? I mean you gotta SDR or BDR’s salespeople. And they’re, they’re using this great tool that is LinkedIn, this great platform. And, and they don’t know. They’re not investing the amount of time, the same way that they would, if it was you, and me sitting, you know, at a coffee shop, and we were talking, right. We would know. If we were going to, you know, have a professional conversation, and we wanted to talk about a business opportunity, you don’t immediately just start pitching, right? Right. There has to be there has to be more to it than just that, to develop a relationship, to, develop a little bit of trust, a little bit of rapport before you just jump right in. 

14:45

Yeah, so, and that’s, and that’s, honestly, I declined 99%, you know, of that kind of stuff, or ignore it altogether. Because, but, but I think I would change that tune. 

14:56

And actually, maybe the 1% that comes through are the people that are, say, you know, that are delivering value, or they are commenting or having, you know, wanting to have a conversation. That’s not just a big, you know, sales pitch. So, it’s, it makes me a bit more time but it’s worth it. 

15:13

You decline because you’re tend to be a mean spirited person, but I am, yeah. That’s that’s a lot of it. That’s OK. That’s not a default. 

15:23

We know, one thing, too, that I, that I was missed and trying to get better at. Is, like, somebody will set up a meeting with me, or the company, and then I realized, oh. 

15:34

Like, I didn’t go in, you know, connect with them on LinkedIn. 

15:39

And so, I try to make sure I keep a note of what people who’ve connected with me in other formats. And make sure that, you know, if I’ve been talking to them via e-mail or something, that I connect with them on LinkedIn, because, you know, a, people move, and then you store that connection, just, it’s just a much more natural process. 

15:58

So, I find that there’s a lot of ways, outside of just, you know, even outside of LinkedIn, sometimes, that you can find that connection to make sure you make it LinkedIn as well. 

16:10

Yeah, that’s a really good point. And just being like, consciously aware of that time, it’s like something we don’t think about, as we’re so busy, and we talked to so many people throughout the day. It’s like, just having a conscious awareness, I should probably go back them on LinkedIn, right, it’s just, hey, Todd, we just, you know, five minutes ago. I mean, it’s just a simple way to build your connections, especially if you’re posting content, because you want people to see that you wanted to get in front of people. And there’s no better way of doing that, especially people that are or right, or prospects that you actually talked to, which is rare on the LinkedIn, for hope that you’ve actually got to know your connection. So, it’s kind of like that low hanging fruit, like, why wouldn’t you add them? 

16:50

But that’s a really good point, because it’s so easy to dismiss that nothing about, especially senior level people, because, you know, we see some of the research that senior level people are on LinkedIn, so they might be participant in a meeting. 

17:04

But, no, you may only be able to talk to them once every 2 or 3 months, because of their busy schedule. But, if you connect with them on LinkedIn, you have another opportunity to at least keep your company and your name in front of them in a strategic way. Exactly. 

17:19

Back, again, to show the power of posting on LinkedIn. 

17:25

Yeah. Thank you guys for all of that. So I kind of think that after connecting the next, that leads into our next step, which is engaging. 

17:33

Yes. The best. So can I tell you a story that I just heard yesterday when I was talking to an individual. we’re talking about working together. So she was telling me that she left a comment recently on a post of an influencer and he has like 200,000 followers, and she left a pretty well thought out comment. And she got 400 followers, like, instantly, within an hour from now. one comments, OK, So that’s not like proof that engagement is powerful. I don’t know what it is. And this is literally, I just had this conversation yesterday, so, and this has happened to me last week to, I posted onto an influencer supposed, and I got lots of people connecting with me, saying they saw my client. 

18:16

So, first things first. It’s very, very advantageous for you guys to follow certain hashtags and your industry. So, whatever industry you’re in, or wherever you’re targeting, follow those hashtags and every single day. If you, if you can do it every day that, that’s better. If not, again, this is something you need to block out time on your calendar for, even if it’s like, 8 0 AM every day every morning and I do this, what I do, I go, no hashtags for 10 minutes, and I go and look at the influencers for another two minutes. Whatever it is, Put it on your calendar, make it happen. 

18:42

Otherwise, might not the fall of these hashtags, and look at what’s happening in, and try to post comments on recent posts, right? So, the ones that are 48 hours, or trying to do the most recent ones possible, and look what’s popular. And try to keep a well thought out comments, that’s one great way to get followers and awareness, and then also follow industry influencers. It could even be micro influencers, other people in the industry who are posting content consistently and have a decent size connection base, or following engaged with them, and post their content. And share. You know, you can share their content to any way, that you guys can engage with popular posts, and people doing the things on LinkedIn, the better It is for you. And if there’s so many, there’s so many benefits about. 

19:24

one, you’re getting your name out there, more to all of their followers, to your connections are. Seeing that you’re posting valuable comments on, on great posts, and three. The influencers themselves are going to see it, and they might even connect with you, and they could introduce you to their network, right? So, there’s just so many benefits of engaging. And, I feel like selfishness is running rampant on LinkedIn Really, not world. Let’s get real, but really, on LinkedIn. And people are just so selfish, and they’re just all about me, all about me all about me. But when you take the extra effort to actually, leave comments on people’s toes, or share something that you like, or, you know, just engage with people. Like, be a human being. It goes a really long way. And I think a lot of people just overlook that, because they’re so self centered. And there’s just like, any sales sales. And they forget why LinkedIn and social media is there, in the first place for us to connect, It’s human to human. And to engage with one another. So what do you guys think? 

20:21

I think that’s I think that’s exactly right. 

20:23

I mean, there’s, you know, you see so many people, again, that, the ones that have the most sort of dynamic conversations, where they have lots of lively comments and feedback. You know, it’s, it’s where there’s genuine conversation happening, genuine, you know, contribution to the whatever the conversation topic is. 

20:48

You, And then you, you, you can look at the next page over or the next individual over, you know, LinkedIn profile over, and it’s just completely dead, right? You know, it’s got, it’s got one comment, it’s got no or zero, right? There’s, every time you post, it has zero reach, because there’s, you know, we’re talking about an algorithm here, right? We’re talking about an algorithm that pushes out and just like with Facebook, and just like with Twitter and every other social media platform. 

21:17

It’s an algorithm around that that says, The more people that are engaging on these particular posts, I’m gonna rank them better, and I’m gonna give them more reach because they are going to be more valuable. You know, they’re gonna deliver more valuable content, you know, to the platform, more engaging content, to the platform. 

21:34

So I’m, I’m, you know, I’m fascinated by this. I had a question and this is sort of like a nitpicky one, But the On the free version of LinkedIn, how many hashtags can you follow? 

21:47

Do you do you know today limit You? Are thinking Oh, yeah, no, that, because we follow so many. But our quizzes, we don’t use the rivers on LinkedIn. So that’s a really good question. 

22:01

I want to say that you do, Like, as a page owner, there’s a certain limit that you have, and I could be wrong. Maybe, maybe I’m wrong, but I want to say it’s like three that you can follow. You know. So for, you know, for a perfect audience, for example, I can, I can follow something like digital marketing, or digital advertising, or whatever, And then I kept. But there may be a paid version that unlocks that a little bit more. I’m not sure. Yeah. That’s a good question. I do not know at Google Video. We can vary. We can definitely find that out and bring that up. 

22:33

Yeah, Kathleen is going to have that by the end of the end of the session. I’m? Absolutely. Sure she’s on. Yeah, I mean, I would just say, you know, that the engagement. 

22:45

Maybe, I totally agree. 

22:47

You know, it’s that being selfless know as compared to Selfish and making sure that you’re like truly adding value and you know when you can you know it’s influencers and People like that, but just even people you knowing industry and really Providing that thoughtful content back to them via Sharing. That goes a long way. And people you know, people remember that. you know, and then you know, You’re playing the long play, right? There’s no, there’s no quick fix. 

23:18

I think, in any of this, and, you know, they’re going to go, no quick hit. It’s probably not going to happen. 

23:27

Reciprocation, right? Like you, like you said, you mentioned, it’s not as influencers. I want you guys to comment on it’s your connections, right? Even if someone has less connections, and you do if they have a great post and shows up inter-faith, leave them a comment. They’re going to really appreciate that. Right. Just like …, and then, it goes a long way. They see that you, guess what? They’re going to engage with your content to, guess what happens with, Eric mentioned the algorithms. The way LinkedIn algorithm works, the more you engage with someone, the more it’s going to show your post to that person and vice versa. So if I’m commenting on Eric’s posts, Eric is going to see my postmark, right, and then Eric is more likely to comment on my posts. If I’m chatting with Eric on LinkedIn Messenger, LinkedIn is going to show my post-mortem Eric, because they know that we’re interacting with each other. So, there’s so many benefits, but you bring up a good point there to tie, it should just be anyone who has a great content you’re connected with. Take the time that we’ve got the message, that goes a long way. 

24:21

Especially if they’re, you know, like during these times when people are looking for jobs, or no sounds like that. 

24:27

The mean, you can just really helped somebody by putting the comment into something that posted or something like that. I mean, you know, there’s a lot of value you can give to people, was not expecting anything back. Exactly. I read, actually, just read something, an influencer, she said, Someone on your network had. No. I’m looking for a job and didn’t have a single live for a single comment. And she likes and comments. And that alone was enough because she has quite a few hours to get people to comment. And then someone saw it. And then someone shared. So just one little trickle effect is can make all the difference in the world on the syllabus individuals’ delighted, Because, like you said, there’s so many people right now looking for jobs, looking for opportunities, and you can make a big difference just by leaving. I mean, it’s so simple, yet, it can go so far. 

25:14

That’s true. And in the kind of the same vein, not expecting anything in return are set for is give my favorite game without expecting anything in return. The more people doing this in our world, which is why we’re talking about it. So you guys can start doing this. So, you should always come from place value. Everything we’ve been talking about up until this point is coming from a place about good, give comments to people. Give likes to people. Give content, right? Share your, your value, your expertise. I mean, all of us have unique experiences and unique skillsets that we could share and help people all day long. It’s just a matter of doing it, right? And there’s so many people who are just afraid of yourselves out there. 

26:02

But, you, you can make a big difference, and, in a lot of people’s lives, and work and livelihood, just by sharing simple tips and giving people those Aha moments that they’re like, Oh, wow, that seems quite simple, but, I didn’t think of that, right? So, just always come from a place of value even when you’re connecting with people. I want to do this all the time. Eric, you actually got a message from my team on this Asking how I can help, right? So Every connection, after I connect with someone, I send them a message and asked how I can help. Are there any projects you’re working on? Is there anything I can do to help you? So yeah, of course that’s gonna. Help me, obviously, if they want a higher rate, But that’s not, Like sometimes people are just like, Yeah, but you share this. Or, can you my company page or, can you introduce me to this person? Doesn’t have to be, it’s not all about, you know, we selling them in a way, It’s just literally asking how and it’s just as simple as, like, Is there anything you do to help you? And it’s so simple, but so many people aren’t doing that. You don’t know how many times. 

26:58

I haven’t been asked that and really long time. Right, or I’ll get back to you on that. 

27:03

So, just give, and the big thing here that we’re getting ready to talk about next is div with your content, right? So published volume of content, and give in that forum, which we’ll talk about here in a second, but I just feel like, and you guys can chime in here, too. I feel like there’s not enough people giving without the expectation of return on, on LinkedIn and there needs to be more of that. Because it comes back to you tenfold when you give and you’re not expect anything. I mean, karma, for one. You talk about that all day long, But it’s just OK. This individual, obviously, always gets coming from a place value. That is going to come back in 10 fold, because you’re going to stand out, because, guess what, 99% of people on LinkedIn aren’t doing that. So, it is helping the people that you’re giving to and it’s helping you really brand yourself as a trusted expert that genuinely cares. 

27:52

They’re going well, there are going to be salespeople listening to this call or you’re listening to this webinar right now BDR SDR folks Entrepreneurs trying to do a partnership. 

28:09

And, this is going to just fundamentally just tweak them and the wrong way, right there. And, what I mean by that is, you know, they’re just either, you’re going to just service, like, seem like crumple up into a little ball because they immediately want to jump into the conversation. They don’t want to take the time, right? 

28:27

And, and they don’t want to, they don’t want to invest the time, but here’s a number, you know, that that is super helpful. And if this doesn’t sort of like break you through that kind of mindset in the give first. 

28:40

Is, then there’s a stat and I don’t know where it’s at. I’ll have to pull it up. But there’s a stat that’s basically that says, if you do this first, if you give first, if you contribute first. 

28:53

If you were real in your conversations first, the likelihood or the increase in, let’s call it, the engagement is, around 320% More likely that somebody’s going to engage back with you, than they would if you just jumped right into the conversation. So, that goes back to that point, that I was saying earlier. It’s like, I mean, I’m just use, I’m using myself as an example. 

29:19

But, I will ignore, 99%, I mean, I think, that’s probably inaccurate number of the people that request and immediately just ask for something, right. 

29:30

Because that’s, Because you know what, you know. What you’re going to get on the other end of that. You know, you’re gonna, just, you’re gonna get pitched on something and everybody’s busy and it’s not, like, it’s a personal thing. I mean, I love people, you know, contrary to what Todd was saying, right. But, but my thesis, I’m just fundamentally like, I’m focused, I’m trying to be cognizant, and be that, you know, my time is valuable. 

29:54

when I’m trying to, you know, I’m trying to keep, keep, keep things moving, and do my job well. And and so what you end up with is a natural bias towards ignoring or not wanting to engage with those kinds of people. But if you do give, if they do contribute to a conversation, if there is a give first mentality, I’m much, much likelier, you know, to, to engage with you. 

30:21

It’s worth a test, right? 

30:22

I mean, if the goal, you can just try some with a different approach and see, you know, see what happens. 

30:30

And especially, if you’re really targeting specific industries are people, you can, doodle research and you go to their website, maybe see a blog blog that that company wrote. 

30:45

Put something up there and mentioned. You mentioned them. I mean, there’s a lot of different ways, but it takes a little bit of extra time, but it’s worth its tendency great is to just blast it out there, right. Just blast it out there and it’s you know quantity over quality and and you know. 

31:05

There’s, it’s, it’s really like a false positive that you’re getting like more numbers because those people, You know, are you know less likely to to actually do anything? 

31:16

You know, and I don’t know, I kind of know in some cases too. On the on the flip side. You know anybody who’s just blanket Lee or blanket Lee, that’s not even a word. You put you know what I mean, right? They will no matter what, right. They are just going to accept your request, right? You know they just sort of go through Maybe they’re trying to build a network and maybe it’s like this vanity metric or something. 

31:42

I don’t know, but, but, you know, it’s a little bit of a pride thing. You know, I want, you know, I want to hit by my 5000 cap, or whatever it is, Right? 

31:49

And so, But my thing is about that is, you know, the you you sort of, you know, my dad always said, You know, you get what you pay for, right? 

31:59

You know. so, you know, when you’re engaging with somebody, you want to make sure that that conversation is valued. 

32:04

And if you think about it, know, I would much rather have 10 really good conversations that I would 100, you know, surface level conversations that are never going to go anywhere. And, and it will rub people the wrong way, but like Todd said, just test it. Test it on. You know your next, you know, need for the next two weeks. Just test it and see what happens. I guarantee you, it will, It will outperform anything else you’ve been doing. 

32:33

The quality over quantity is kind of the same principle that we have here under Step five, which is published. 

32:40

Everything has a trend that you guys have noticed, right? quality and give and be a human being. It really goes a long way and it’s, you know, funny, we’re talking about being human but we lack back right now in our world, unfortunately. But we need it now more than ever due to the craziness. So, it’s not about, you know, obviously, I can sit here and tell you guys all day long. And you need to be proceeding. I did first, originally start this is only 1%. People are posting content, but I don’t want you just to post for the sake of posting. That’s dumb and we don’t need more people posting fluff in a way. That’s not what we need in this world. We need quality value content that’s actually going to help people ages that entertains them, right? And one way to do that is just to be human be vulnerable. I feel like so many companies and individuals and companies, they feel like their posts have to be about the company. 

33:28

You guys, how many times your clients on a consulting basis, we spell out everything. These are topic ideas you can talk about. What are your customers pain points? Tell a story teller customer story, telling my time in your life, where you went through hardship. And when you learn to talk about your favorite inspirational quote, what that means, whatever they do is post content that leads back to your company page, and this is all about the company. That’s not what I’m talking to. You guys. You should have a majority proceeding an interest in your company, to be honest, even talk about certain topics that your company does, but it should not even mentioned in your company anywhere in it, it’s the how you, It’s providing value to people, it’s helping them. And then getting people to think, so thought provoking content, to getting people to engage because like Eric mentioned earlier, the algorithms, it’s all about getting people to comment. 

34:12

So, as I’m just talking all about you and your company, which no one cares about, not to be rude, but they don’t ask people questions. So start a conversation with people, and ask people what they think as people leave an example of whatever you’re talking about. I mean, there’s so many different ways to do that, And people love stories. Tell a story about tele customer story showcased. Why it is you do what you do and tie that into your content. I mean, there’s so many different ideas. we could talk for hours about content ideas. 

34:38

But it really has quality over quantity and being around me, honestly, being a real human being. I mean, that is like it boils down to that. Right. I mean, it’s So it’s funny. 

34:49

I was I was I was I don’t know, I can’t remember who it was. I think it was Dave Gearhart had posted something a few weeks ago or something. And he’s like, he’s like, you want to know what the most out of all of the posts. And in the end, he posts, like, you know, 3, 4, or five times a day or something, you know. 

35:07

And, he’s like, You want to know what the most engaged posts I’ve ever had was, I’ll share it with you. 

35:15

And it was him, I’m pretty sure this is, I’m pretty sure I’m quoting this rate. It was Him And it was like his daughter, like off in the background like he was working from home and everything. It started happening with covert and everything, and it was probably March or something and it was his fingers, his daughter or something off in the background and she was, she was on, like, it was a video of him. You know, and he was on like a professional call, like trying to be all professional and his daughter’s over it off to the side and just completely interrupts and starts talking about like her **** or something. 

35:44

And ingest that video, of, just like that little snippet of him, just posting it, just because it was, you know, it was real, and, you know? 

35:54

Because, I mean, yeah, that’s, look, I, by the way, I’m not suggesting that people know, that’s that, that is not the platform. This is a professional platform, but. 

36:05

But what it did, I mean, that was, you know, one post out of the last, you know, 400 or whatever that he’d done that, know, was, was good deliverable, you know, good, delivering content, you know, very, you know, very sort of talks a lot about things like copyrighting and things about, you know, you know, marketers, needs and what works and what doesn’t work on things like LinkedIn in or some other platform. 

36:33

And, and so, you know, when you see that, what you see is somebody who realizes, you know, that, you know, people do need connect, especially right now. Right. People do need connection. People need to see that you are a real human being, and that you are not just, you know, something, and, you know, just my own personal like little story. I, you know, so, when we started working from home? 

37:01

My kids went off and like their first day of school, you know, in the in the spring, and, and. 

37:10

It was, it was probably, I don’t know, It was January or something February And I started working from home And they, they made, me for school, they made me this big poster that said, Perfect, audience, you know on it. And it was all hand-written and everything. 

37:23

And I swear, I cannot tell you, if it was a new person, that I know I was on a video conference with, or some, you know, some sort of, zoom, or something, Never failed. Somebody was going to mention that. You know, and I would tell the story, you know, about how the kids did it, and everything, and, and that was like a great, you know, just that, something simple. You know, like that order was a great icebreaker and, but people, people are craving that right now. It’s just that your interaction. 

37:55

They are and sharing, just like you mentioned, personal posts to Facebook. But you can still sprinkle in some personal posts a picture of you and your family, if you’re even if you’re out camping or whatever. Like people love that, and it shows the human element and the human side. So it doesn’t have to be all about business, business business all the time. And you sprinkle in some of my sister revisited in July, a selfie that I took of her, and my wife and my sister. And it blew up. I think that was just, you know, I think there’s a little bit of value in it, but people like, oh, this is a real human being doing things like I do, and that’s how we relate to each other. 

38:33

I think, in terms of numbers, I think that’s right. Like sprinkle, I think, is the right word for, right? 

38:39

You know, when you are your target, it can’t be every time, it’s gotta be, you know, just just in the, right, you know, the right small, you know, amount. 

38:49

Let’s see, some, some of the research, but some content that people really appreciate, and inspiration. 

38:56

So, however, you get to that inspiration and encouragement that, you know, sometimes is, you know, what’s mists in the whole B2B world? No. 

39:10

I try to post, like on Mondays, I try to make that like my inspirational. And if you go and look at my staff, I guarantee you and over, 60% of my most popular posts have been the inspiration. Really, because people are crazy, People like, someone, I usually only assurance or inspirational stuff on Instagram. That’s all I do. And I rarely post on there someone messaged me ongoing. And I thought your psychologist, because of all the inspirational quotes I majored in psychology, But I’ll take that as a compliment because that’s important to me Like I want to motivate and inspire people, right?  I mean, that’s a big part of what I do as a professionally and as a human being. And so I’m glad you brought it up. And that’s huge. And people, just like, I mean, they’re craving the human element in their craving inspiration, or if you can give them that. The sky’s the limit. 

39:56

I was also going to make one more comment on the whole quality versus quantity. And, you know, this, because Eric and I used to work together, marketing shuba. 

40:07

And those research studies that we did even back then, you know, it was always whether it be regarding like lead generation or any kind of marketing tactic that this is whole, like, quality versus quantity. 

40:21

And even though people typically say quality over quantity, the actions don’t always represent the true belief system. 

40:32

You know, when push comes to shove, is quantity quantity quantity, and they, they, they speak to quality, but they do quantity. And so I would just, you know, maybe your inspiration and encouragement would be, you know, it has to be a belief system. I mean, obviously, you need to have data behind everything you do in marketing. 

40:52

Where we’re judged by results, but I feel like you have to have the conviction to quality. And make sure that you stick by that principle and what you’re doing. 

41:05

Yeah, I agree, and speaking of that, I mean, the belief system, mindset to is huge, and this, too, I feel like so many people are afraid to be vulnerable, and they’re afraid to post personal stuff, they’re afraid to pursue traditional content there. 

41:17

So that people who aren’t used to are used to just pumping out, know, for lack of a better term. ****, Content, like you’re talking about quantity over quality, they overthink it, and they’re like, Well, if I do this or the people are gonna like it. Or if I do this video, I don’t know. what am I? I’m not gonna look good or sound or whatever or what have you know? I share this story, and people don’t resonate with that, like, there’s, there’s so much fear and The Quality content to it. So there’s so much for year round and mindset is huge. Like, you can’t worry about what people think, period. I mean, Not everyone’s gonna love you. That’s just the nature of the beast but you have to get over that, you know. And so, it’s a belief system that you need to pay attention and make sure you’re doing all the cover funny, but it’s pretty for that extra effort. And getting real. 

42:00

People are kind of afraid of, like, it’s easier for them to just post, you know, tip and a link back to the website than it is to, like, sit down, and, OK, how can we tie this to a personal experience, or customer experience? Something to, where it’s showing that human element. And I feel like a lot of it is. People are just afraid, what people are going to be. Or, it might not go well, and it doesn’t matter. You can’t care. Not to mention not. Everything is going to be a hit like. That’s the whole point with posting quality over quantity is you will be able to judge which posts are great and which ones aren’t so great. 

42:30

That’s normal and all of them are going to be a hit when you’re posting quantity. You can even go back and look at, like what Coase perform better, because they’re all kind of like, you know. So there’s a lot of beliefs. Belief, systems, and mindset that is a big play here. 

42:45

I think as you when we talk about publish, If you think like a publisher, Um, must not like that last statement. 

42:58

But, you know, when you think about, you know, publish, and if you think like a publisher, in my background, I started out truly in publishing companies, know what it was all about. 

43:08

And you mentioned this earlier, maybe, about having a calendar in the schedule and the process, you know. 

43:15

So, sometimes you can get quantity, I think, and quality just purely by planning for it and having that can see that that will, you know, people underestimate it, if you know if you have a Methodology like a publisher? 

43:36

No, you can. I think you can accomplish a little bit of both. 

43:40

Yeah. No, I need to, It’s all about just having that structure, right? And so one thing I do is a tip for everyone is I keep a Google Doc in bookmarked on my Chrome browser. And it just says, Content Ideas. And literally, throughout the day, even if I’m not for my computer, and I’m like, I wanna walk or something, and I think of an idea, or I see something and it sparks inspiration, I’ll go and I will drop that down. Right? So, throughout the day, as I’m browsing LinkedIn, as, I’m just working and things come up if it, you know, if I’m cautiously aware, OK, maybe you have to create content every Sunday like Sundays when I create my content for myself on Monday, Wednesday, Friday. So every Sunday, I want to write content. And I keep this document going up, all these ideas. And that’s why I never run out of ideas because we’re we’re bombarded with information all the time. And conversations were happening and there’s so many great things that we can talk about and things like, you know, that’s a good idea. Right? Those are the wicked, right, about that!

44:35

And if we’re just writing them down, makes creating content so much easier, so much easier and then you guys can use that same feature on LinkedIn. So if you’re browsing LinkedIn and you see posts that you wipe that maybe you could reference and use as inspiration to create your campus, You just click the three dots in the right-hand corner, and there’s a drop-down, and you can save it. And then you can go back and you can look at all your saved post on LinkedIn for other people. And then, voila, that’ll give you content ideas, too. 

44:59

So it’s just being aware of everything that you’re absorbing in your brain and what you’re seeing on a daily basis, and being aware of, hey, use that as a reference, or I could use that to help me write content. That goes along excuse you. So you’re not just like, Oh, God, whatever day? She said, Sunday night, nothing to write. What am I going to do? And you freak out, and you spend hours upon hours, like, overthinking it, whereas if you could just references document, even minds messy does have to be super organized, but the process of writing is organize. My thoughts are not, You know, and so just having a process that works for you guys, but I think something like that, where you can kind of like brain dump, if you will, when you have ideas, or when you see things, it really does help, because then you have endless content. And just like Todd said, you can create lots of quality content. If you have a system, that process, but if you don’t have the time, it, just start with one a week event, right? You just, one quality, you know, piece of content a week, and then you can ramp up from there, once you get more comfortable process. Yeah, I’m just going to touch from Eric, he said, How’s that for real? You just throw Money fell off the soul of the webinars. 

46:07

We’ll hopefully have him back soon, but we are coming close to the end, and I definitely want to get to some of our questions, since we have some really great questions in the chat box. So really quick, Mandy. We use kind of give us a little overview of the personal profile versus company page earlier. But give us some more tips on this. Yeah. So, real quick, you, guys, LinkedIn gives you 100 invites a month. I don’t know if you knew this. So, if you go to your LinkedIn company page, and you click admin tools, there’s a little drop-down. And then, you can click invite People. So, there’s like an option under Admin tools to invite people to your company page to like your company page, And you can do that 100 times a month. And you can invite 100. People want to do that, and you can just go through and select or even type who you want. So I highly recommend doing that. It’s a great way to build your company page followers. 

46:59

Speaking of, it’s pointless how followers we don’t post content. So two ways on how you can leverage content that you’re already posting for your personal page, wanted to just share it. So instantly, when you write the content for yourself on your personal page, you can share it on your company page. Or the second thing is, you can re posted another date and maybe slightly tweak it. So take the same content you posted on Monday, let’s say, on Tuesday or Thursday you posted on your company page, and just maybe change the words to match the company voice, et cetera. Right? so those are two ways. And then I already talked about why every business needs a company pages, because it looks amateur if it shows up a little gray box on your profile, when in reality you have a legit company and as you just haven’t created a company page. It goes a long way, because I’m just going to show your logo on your profile. 

47:46

Yes, definitely. I just want to pop in and say that I’ve ever done is we’ve done not trick the inviting people 100 invites a month we did at. That definitely works. So that isn’t awesome tip, Mandy. 

47:58

So, Todd, here, we’re going to have some more research from, tada, basically about LinkedIn engagement. 

48:05

Yeah, I mean, it’s just kind of shows, you know, why people engage with the content. So it’s pretty self explanatory. 

48:10

But I mean, that aspect of educational relevance, you stay on top of the trends, inspiration. And I would say, you know, I guess my takeaway from this would be one of the things, is, you know, you have to, you have to know your audience, right? 

48:28

So, you have to know what’s of interest to them, to engage them, so, you know, you can have, you can have educational material, but if it’s not educational material that’s of interest to them, know, it’s not going to help you with the engagement of those people. But, again, this is like really taking the time to know your audience, and then, then, you can transfer that into content, that engages them. 

48:54

I think it’s really interesting that the skill development is such a lower percentage of the amount of engagement than the educational irrelevancy. Because it, and when I started on LinkedIn, just out of college, you know, skill development, and, like, professional development, was everything, And that was all I cared about. What kind of, as it’s evolved, it’s kind of grown into something more than that I think. 

49:18

My, my, my guess is, though, that, this is just that hypothesis. 

49:25

I don’t know if a whole lot of people and companies do a whole lot of good content around store development. 

49:32

That might be, you know, maybe that’s an opportunity for, for you, like, actually to focus on that. 

49:39

Yeah. That’s very, very true. That’s a good point, John. 

49:43

Then, we have the topics, because that’s, that’s the other side of this. 

49:49

Right, what topics drive engagement? And, you know, I think about this all the time from the standpoint of, you know, what can we put out there? That’s what I mean, we’re a research firms, that we have that advantage boys putting up. Like, new research. 

50:01

It seems like that’s an industry news Tips. That’s why I like, you know, the s.v.d. great job. 

50:06

You know, just from that aspect of pretty now, quality tips for people, you know, it’s a, they see it, and they use it, they’re going to follow you learn knowledge and skills, leadership. I think all these things are just industry events ethic. 

50:24

Also, when you can tie other things to industry events, not just like posting, participants going on, maybe posting that events, and, you know, if you have something special going on during that event, you know, sharing that, and just helpful. So, you can just think, like, to me, these are, like, research like this. 

50:46

It’s just, you know, a thinking tool. 

50:50

So, let’s think about, like, OK, what I see here, and what applies to me. You know, what applies to my business, and it just kinda tests. I mean, like, Mindy said, you know, you put something out and you see how many people engage, and you kind of learn and adapt as you go along. 

51:06

Definitely. And you can blend these, right? So I blend, like trends slash news with tips, right? So I’m like, Hey, LinkedIn just rolled out this new, X, Y, and Z, Here is how to take advantage of. So for example, I didn’t talk about us and we can talk all day long about LinkedIn. Connect families more. So there’s a feature that they rolled out a few months ago where you can pronounce your name, right, you can go on the mobile version and they’ll let you know. It’s for Name pronunciation But we as marketers, use it for an introduction right. And it’s so genius. 

51:36

Because a few an element again and you go and you’re like hey this is really McEwen. Thanks for browser my profile for you to help you let me know things like that’s what mine is right But it can be so simple. Other people do something more specific. Like if you want help with your LinkedIn let me know but it’s just one simple way that you can add that that human approach. And so I shared this on my LinkedIn live again and so I like blending a few of these. I mean, what have you guys can get creative and blend several of these together? And then, like you said, this test and see what happens, right? 

52:07

We do that, for example, like when research. You know, we show the research. Maybe we asked a question. No. 

52:15

Does this connect with what you’re seeing? You know, to find the find out. 

52:19

You know, if what they see in the research connects with what they experience in their company, or you can also say, OK, here’s some challenges that marketers were having. 

52:30

Here are some tips on how to overcome those challenges. So, it’s like, you’re blending it. And patterns, in getting, you know, it goes kind of goes back to, like maximizing the value of like a high quality content piece. 

52:43

You spend a lot of time maybe to do, like for us, like a research report, or a case study or something like that. Well, then you want to really find, like, how many different ways can I use it? And, it’s not like a one and done, or, you know, I show that case study. Now, let’s go onto the next thing. 

53:00

No public, 40, 50 things, you can do around that, if you just sit down, and kinda become more strategic about it. 

53:08

Totally. Yeah. And it’s just taking that extra time that people are so busy, not willing to do. But when you take that little bit of extra time to do that and to spin off different ways of carrying out research for, like you mentioned, it’s going to pay off tenfold is if you want to do it. So that little bit of time, that 15 minutes or 20 minutes into coming up with those ideas. It’s going to pay off. Like you can’t even compare it to where, if you were just, well, you’ve spent all his latest version of re share it at once now. Moving on. Well, that’s kind of a waste of your resources, right? Where you can spend a little bit more time, get creative, and then obviously an audit for months with all sorts of different content people are engaged. 

53:45

So, that’s a good point. That’s very, very true. Those are all great tips. We’re just gonna give a little shout out to me and he’s checklist here. This is Mongrel Marketing’s ultimate LinkedIn profile checklist. So, if this is something you guys are interested in, the link is in the chat, on the bottom right, and you can go check out her website. So, if you have questions, continue to send them in. If anything that we just said is sparked your interest, leave us a comment, but we do have some questions, all ready, so Todd, and maybe I’m gonna read off a couple of these. 

54:16

one of them, is, so some of these we had gotten before the webinar, and one is specifically about how to build and maintain strong relationships with your network. When you do have a busy schedule, that doesn’t allow for constant LinkedIn engagements. I think that’s definitely, probably an issue that a lot of people are running into is just the time crunch. So, what kind of, what kind of timesaving tips would you have for them? 

54:41

So, we all have 24 hours a day, right? We’re all super busy. It’s where we spend our time and prioritizing, and taught, and I’ve mentioned this is the putting stuff on your calendar and making you do it, right? So if you’re structured, and, you know, let’s say you only have an hour a week to do this on LinkedIn, will then when is that gonna? work for you on your calendar? Is, you know, Monday, Tuesday, Wednesday, mornings, for 30 minutes? Is that good? Will then put it on your to-do list? You have to be structured in doing this, and it’s all about prioritizing, right? And so, if you have a plan, if you have a structure, it’s going to go so much faster. So, if you don’t have a plan right now, step one is to go and write down what you need to be doing. So, I need to be following these hashtags to follow the hashtag. Me, make sure I’m following the right industry influencers, go do that, right? And then come up with a plan of action, then try to execute that way. But, if you’re just like, nothing is only going to get done and you’re still going to be spinning your wheels, you have to make yourself do these things. 

55:38

The easiest way for me to make myself do something, is, if I have it on my to-do list, and on my calendar, right. Time blocking whatever works for you, everyone’s different. But just write it out. You know, whatever you gotta do. To. make yourself do that, as my ted talk about you. 

55:50

Yeah. I mean, I think you kind of mentioned this before, but, like, I always like to have some sort of a way to keep little jaunt little notes down, so that when I do go and spend that time. 

56:00

Like, I have no ideas, and your thoughts already kind of know where wherever they came in were inspired by. 

56:10

I have them there, and I’m starting not from black, blank, sheet of paper, so to speak. 

56:16

But, you know, it has some things already baked in, kind of go from there. 

56:20

And I think many people should connect with you, because I think there’s also just some general tools you can use to help, kind of, you know, like you said, you can do your writing. 

56:30

And then I would go out over the course of the week, and things of that nature. Exactly. And I talk a lot about these types of things on my weekly LinkedIn likes to every Thursday, so you guys can connect. And I can help you out everything on LinkedIn. But yeah, make just, and again, same, going back to the question, Keeping in touch with people. So let’s say once a month, spend an hour and go and just ask how people are doing. So people that you’re connected with. And maybe not everyone, but maybe somebody had a conversation with, it could have even been a prospect of lead or profit. Spend a little bit of time, even if just once a month, but it on your calendar and go and just check in with people. If you haven’t talked to you, that, we see how are things going out of business going. I mean, something as simple as that can go a long way. So, you have to make an effort to block out times to do all those things. I suppose the content’s not disengage and it’s also keeping in touch with people via LinkedIn, because that alone goes a long way. A lot of people are just connecting, connecting, except me, And then they never talk again. 

57:25

Know, just, so you want to make sure that you’re keeping in touch with those relevant connections as well. And just a simple, hey, how are things going since we last shot. That’s, that’s how I’d say, it’s so simple, yet, it takes a little bit of time that people aren’t willing to do. So for the people that are willing to do that, it goes a long way, Right, and you know one, final thing to me, LinkedIn doesn’t make it kind of easy, because you know, you have the notifications, and you can see, like, for example, when people got a new job. And I never just say congrats, you know, I mean, it’s worse. 

57:59

No. Actually sending them a message, and, you know, having a few words for them. 

58:04

All those notifications, and that’s not like, I’ll kind of go through that, and just like, look and see you. So they kind of prep some things for you. 

58:13

You can get a lot of ideas there, but just don’t take that easy way out, I would say, Great. 

58:19

Right, No, those are, those are both. great, Great tips. I know that we’re almost out of time. 

58:24

I do want to take one more question, this is a good one, from Terry, who’s listening so so he has been posting content, but does not seem to reach his target audience: So we’ve kind of talked about how to build your audience. How to gain engagement, but what if the people that you’re reaching are not your target audience, what, in that case, would you suggest I would focus on growing your target audience? Right. So focused on adding connections that are in your target audience for one. So a lot of people come to me with the same thing. And they’re like, I’m posting content content and not giving results, I want. And I’m like, well, how often are you building relationships and connections? 

59:02

I find out as much as they should be. Well, are you going to answer the question? They’re not, they don’t answer the question, right. They’re not building connections. 

59:11

If you are, awesome, continue doing that. But keep building connections with people in your target audience. And then the second thing is, this is popular right now, too, is, you know, people get together, We do this at my girl. with people that like minded people that are hosting content and you guys can help each other out. So it’s kind of like engagement groups, right? So if Todd and I are posting I consistent basis, We might get together with, you know, 5 or 10 other people that are posting content, because it’s the basis, and we help each other out, and we have messages, threads or wherever, whatever we’re used to communicate, and we share each other’s content, You know, OK, I just posted this. Oh, awesome. I just posted this. You go on, you like, and comment on it, so it’s kind of like the, you know, you might you scratch my back, I’ll scratch yours type of thing, and that’s a way to get engagements. And even though it might not be people on your target audience, it’s going to help with the algorithms, right? 

59:57

And so, it’s just a way for you to, know, get your posts, to show higher up in the feed by having people that you know and like, are also posting content like, and comment on your stuff. And then you do the same for them, right? But the only way to get targeted people in your industry is your content, is to add more to your, to your audience. And then also engage with more people in that target audience, Right? So make it a point, like we talked about, every single week to go and engage on people’s posts that are in that target audience, and you’re naturally going to get people requesting to connect with you because they’re gonna see your comments on those industry bus. 

60:34

Safety, late, be laser focused, and if you, do you find the right people that are in your audience, and they have influence, and you can just spend the time, you know, once you, once you get engagement with them, then you get their audience, you know? And that’s, that’s how you build it. So, I mean, we do that, for example. It’s a little bit, not even LinkedIn, That’s like for Media Coverage research unit. We know if we get 1 or 2 of the big players to cover our research. 

61:03

A lot of other people will cover it, right? 

61:05

So, we spend a lot more time trying to engage those 1 or 2 large media companies, knowing that, once we get them, all the other players will see it. Right? So, you have to be very strategic in what you do. Yeah, I would, I would, if you’re not spending time right now and the engagement, add a new connection space, I would cut back on your content and take a chunk of that time. It was February content, if you don’t have more time to spend, and you put those efforts towards engagement, and connecting with those targeted people that talk about, because, that, honestly, it goes so far, and I feel like, for people that don’t have big audience is already, that is almost more important than posting content. To be honest. I mean, they’re pretty close, but I mean, you want people to see it, right? If you guys want people to see your content, and you want to target people see it. 

61:47

So, if you’re not building those relationships, and you’re not engaging with people in that community, in an industry, saying people are going to see your content over and over again, which is kind of, no, not the greatest for you. And in the spirit of quality over quantity, if it’s not the right, kind of content, then it’s around quality, right? And that’s a whole other topic, right? We’re just assuming your content quality. 

62:10

Well, so we do have quite a few questions, but we are unfortunately, out of time for today. And everyone’s time is valuable, and we’ve talked about, so we’re gonna close here but we will send out our follow up e-mail with the recording, so we will either do a follow a video or we will send out some answers to these questions in that e-mail. So just be looking for that tomorrow in the morning. And I just wanna thank you Mandy, thank you Todd, for jumping on. On behalf of Eric, thank you for everybody who’s listening and who attended today. Eric had some Internet issues. But he is, he’s glad that you guys join. And if he had been here, I’m sure you have some more answers for these questions as well. So, just look out for that follow-up e-mail and thank you guys. I had a great time. Alright, thank you. Appreciate it.