Strategies and Differences in B2B vs B2C Marketing
Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand…
How to Create a Marketing Plan
The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics…
Facebook Knows It’s Losing The Battle Against TikTok
Meta and Mark Zuckerberg face a six-letter problem. Spell it out with me: T-i-k-T-o-k. Yeah, TikTok, the short-form video app that has hoovered up a billion-plus users and become a…
Best Marketing Campaigns to Get You Inspired in 2022
Marketing campaigns are fun to draw inspiration from. Some of 2021’s marketing campaigns were great examples of the state of our industry, what’s going well, what’s changing, and what’s to…
How to Build Links in 2022 and Beyond
Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks…
Keep A Close Eye On These 5 Facebook Ad Trends For 2022
By Nathan Resnick Facebook advertising has long been a staple of a modern marketing team’s game plan, as it boasts one of the largest and most diverse audiences on the…
10 Reasons Why People Fail In Internet Marketing
It is estimated that approximately 95% of people fail online, lose money, or never make a penny from internet marketing…..and that’s not just some made-up statistic to get your attention.…
What is AI (Artificial Intelligence) Marketing?
It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to…
B2B Social Media Insights For 2022
The pandemic has changed our entire world in the past two years, and B2B social media is no exception. Two years of people being stuck at home, glued to their…