6 Things You Must Do to Find out if Your Content is Engaging
You create a piece of content.You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look…
Remarketing vs. Retargeting : Isn’t it the same thing?
There are two main terms you hear when talking about this approach : Remarketing and Retargeting. Since they pretty much sound the same, let’s explore the differences between the two,…
Top 3 Business Strategies for Online Entrepreneur
So, you want to be a successful online entrepreneur. But which business strategy do you choose? There seem to be so many out there, with each so-called guru touting a…
How Clever Retargeting Persuades Customers Who Looked But Didn’t Buy
Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in most cases, in order to make…
Pre-Suasion : A Revolutionary Way to Influence and Persuade
At first glance, this 412 page to me appears to provide more than anyone might want to read about pre-suasion. You may find yourself both relieved and puzzled to discover…
Social Storytelling: How to Do It Better
The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the…
How to Overcome Emotional Obstacles
This story originally appeared on Lewis Howes All too often, we focus on what society tells us will make us happy, and that’s all we chase. Money, a nice car, a…
8 Fresh Stats About Social Video Marketing
Here are the eight latest statistics about social video, ripped straight from the pages of the 2018 Sprout Social Index. Learn them. Love them. Use them to create change in…
5 Ways to Get Organized as a Social Marketer
Getting more organized as a social marketer isn’t just about clearing screenshots off your desktop and putting your bookmarks in order. It’s about making space, thinking ahead, and prioritizing more…