Pre-Suasion : A Revolutionary Way to Influence and Persuade
At first glance, this 412 page to me appears to provide more than anyone might want to read about pre-suasion. You may find yourself both relieved and puzzled to discover…
Social Storytelling: How to Do It Better
The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the…
How to Overcome Emotional Obstacles
This story originally appeared on Lewis Howes All too often, we focus on what society tells us will make us happy, and that’s all we chase. Money, a nice car, a…
8 Fresh Stats About Social Video Marketing
Here are the eight latest statistics about social video, ripped straight from the pages of the 2018 Sprout Social Index. Learn them. Love them. Use them to create change in…
5 Ways to Get Organized as a Social Marketer
Getting more organized as a social marketer isn’t just about clearing screenshots off your desktop and putting your bookmarks in order. It’s about making space, thinking ahead, and prioritizing more…
How to Find out What Customers Are Saying About your Business
If you own a business, there is a good chance you have spent many years, investing time, sweat and tears into building it, and have missed many family functions such…
4 Unexpected Social Media Platforms to Grow Your Brand Awareness
It’s no surprise that social media marketing is crucial to business growth in 2018. After all, we’re living in a digital world — one where there are 2.62 billion social…
Are You Selling Something Nobody Wants to Buy?
A good go-to-market strategy involves testing product-market fit and validating your idea with a minimum viable product (MVP). So, in theory, you shouldn’t ever be fully rolling out a product…
How To Sell When Nobody’s Buying (How to sell effectively!)
Desperate times call for desperate measures, and, when it comes to selling during an economic downturn, the survival of your business may depend on taking some radical, assertive action. Speaker,…