Social Video Marketing : What We Know for Sure
This week, Jen Joyce and I spoke about social video marketing at MarketMix 2018. In the ever-changing social ecosystem, it can be hard to make definitive statements about what…
How to Be a Data-Driven Social Marketer
There’s no brand like your brand. While you can look to other brands in your industry and beyond for content inspiration, and even scope out what your biggest competitors are…
6 New Ways to Use Social Data
Last week, we held our webinar “6 New Ways to Use Social Data (That You Aren’t Already),” featuring myself and Brooke Andersen, Senior Social Strategist here at Simply Measured.We talked…
9 Hashtag Marketing Tactics That Actually Work
With social network updates happening faster than you blink, using hashtags to raise brand awareness is not as easy as adding # to your target keywords. Brands must not only…
How to Measure and Benchmark Your Instagram Influencer Program
Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results?10 Social Lessons from Instagram InnovatorsBefore brands plan…
Reach More Customers with Influencer Marketing
A trusted brand recommendation is important when attracting the right leads. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility…
6 Ways to Think Outside the Box When Marketing Your Small Business
Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Six outside the box ways to do when marketing your…
Gmail Redesign: 5 Things Marketers Need To Know
April 26, 2018 Google’s Gmail update went live this week, complete with a new set of capabilities intended to make their…
48 Marketing Tools to Consider for 2018
What are the hottest marketing tools you should be using in 2018?As we test out a lot of tools, we are going to share the tools we use on a…