Why Some Prices Are More Right Than Others
The whole field of marketing is strongly based in psychology. And this is absolutely true when it comes to pricing strategy.We’re all familiar with price tags that read $9.99 or…
Coffee heightens your powers of perception
Coffee has become a mainstay in our global culture. It connects people from the same neighborhood as easily as those thousands of miles away. A day without coffee would be…
4 Steps to Give Your Business a Digital Presence Overhaul
Spring is almost here, and now is the time to breathe a new life into your digital channels. What can you do to shed winter hibernation off your online presence?…
Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales.…
3 Key Ways to Diversify Your Ecommerce Store
One of the most interesting areas for an entrepreneur to get into right now — and one of the most popular — is ecommerce. Ecommerce enables online stores to cut out…
5 Ways That Coffee Affects Productivity
It’s not uncommon for employers and employees alike to reach for a caffeinated beverage when they need a bit of an energy boost. And while some might prefer to get…
The Truth About Work-Life Balance
Over the years, I have asked everyone from solo freelancers to big-time CEOs how they balance work and the rest of their lives. The conclusion I have drawn from the…
Bringing About a New Economic Reality Demands Vigilance and Hard Work
How could things have gotten so out of hand? Was someone — everyone — asleep at the wheel? What were we thinking? Of course, innumerable factors led to the state of…
How to drive mobile phone users to your local business website
There are about 4 billion mobile phone users globally and a fast growing number are using smart phones like Blackberry, iPhone and Android. The advantage of mobile phones is they…