The Benefits of Using Your Own Name in Your Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper’s “hot” ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
A Happy Marriage Between Brands and Influencers
The popular online marketing buzz word of 2017 is “influencer marketing.” While it’s been around for a long time, it’s just now evolved into its own specific category. My agency…
10 Things You Need to Learn From Apple’s Marketing (plus one more)
Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the…
Make your online presence sizzles with Yoda
After reading a lot of reviews on Star Wars: The Force Awakens, I finally got the chance to watch it. In short, Star Wars: The Force Awakens is an enormous…
The Best Product Won’t Sell By Itself!
Perhaps you have heard the term : Build a better product and they will buy it. Well, as capital as it sounds, even the best product still won’t sell if…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…
How to drive mobile phone users to your local business website
There are about 4 billion mobile phone users globally and a fast growing number are using smart phones like Blackberry, iPhone and Android. The advantage of mobile phones is they…
Search Engines Like Domain Name Marketing
A domain name is searchable with most search engine servers. If you are out there the search engines will find you but only if you add things to your site…