Building a business with 4 easy steps
Creating a successful and profitable business is no easy task. It is reliant on many outside factors, including competition, timing and demand, which you have very little to no control…
What the World Needs Is More Moonshot Entrepreneurs
Our world today is dominated by the economics of scarcity and its ever-complicit offspring: mindsets that are as self-limiting as they are self-fulfilling. These well-disposed co-conspirators work hand in glove…
The Benefits of Using Your Own Name in Your Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper’s “hot” ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
A Happy Marriage Between Brands and Influencers
The popular online marketing buzz word of 2017 is “influencer marketing.” While it’s been around for a long time, it’s just now evolved into its own specific category. My agency…
10 Things You Need to Learn From Apple’s Marketing (plus one more)
Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the…
Make your online presence sizzles with Yoda
After reading a lot of reviews on Star Wars: The Force Awakens, I finally got the chance to watch it. In short, Star Wars: The Force Awakens is an enormous…
The Best Product Won’t Sell By Itself!
Perhaps you have heard the term : Build a better product and they will buy it. Well, as capital as it sounds, even the best product still won’t sell if…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…