The Benefits of Using Your Own Name in Your Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One…
Lessons Entrepreneurs Can Learn From Amelia Earhart
Perhaps the world’s most famous female adventurer, Amelia Earhart was the first female to fly solo across the Atlantic Ocean. Much can be learned from her passion, determination and perseverance…
7 Success Tips for Women in Tough Businesses
A couple of years ago, in a “Women in Construction” session, I was asked to present my latest project accomplishment, and to share my experience in terms of the challenges…
The greatest challenge internet users face is information overload
Information overload is a problem that a large number of us face every single day. This is one of the biggest concerns of the modern, digital age and it is…
Top 3 Business Strategies for Online Entrepreneur
So, you want to be a successful online entrepreneur. But which business strategy do you choose? There seem to be so many out there, with each so-called guru touting a…
How to Find out What Customers Are Saying About your Business
If you own a business, there is a good chance you have spent many years, investing time, sweat and tears into building it, and have missed many family functions such…
Are You Selling Something Nobody Wants to Buy?
A good go-to-market strategy involves testing product-market fit and validating your idea with a minimum viable product (MVP). So, in theory, you shouldn’t ever be fully rolling out a product…
If it Sounds Too Good to Be True, It is
Are you tempted by offers that promise you can make thousands of dollars a week working from home? Stop and think before you get involved. While there are legitimate opportunities…
10 Things You Need to Learn From Apple’s Marketing (plus one more)
Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the…