Are You Selling Something Nobody Wants to Buy?
A good go-to-market strategy involves testing product-market fit and validating your idea with a minimum viable product (MVP). So, in theory, you shouldn’t ever be fully rolling out a product…
If it Sounds Too Good to Be True, It is
Are you tempted by offers that promise you can make thousands of dollars a week working from home? Stop and think before you get involved. While there are legitimate opportunities…
10 Things You Need to Learn From Apple’s Marketing (plus one more)
Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the…
The Tale Of Two Beggars
As each new day begins in most bustling cities across the globe, you’ll find a familiar pattern of repetition emerging, people will get up and go to work, children will…
How to Ask Clients to Pay Invoices Without Sounding Desperate
Let’s be honest. Asking clients to pay up on invoices can be awkward even when the payment is late and you have every right to apply some pressure. On the…
The Best Product Won’t Sell By Itself!
Perhaps you have heard the term : Build a better product and they will buy it. Well, as capital as it sounds, even the best product still won’t sell if…
Mistakes to be Avoided When Advertising Your Services
Service providers are all over the Internet these days. You can find them on forums, advertising on Craigslist, using job boards like ProBlogger or on freelancing sites like E-Lance. There…
Three Reasons Video Marketing Fails: Don’t Make These Mistakes!
Video marketing is super hot, and everyone wants a piece of the pie. Chances are, you have been subjected to video marketing yourself – some good, and some terrible. As…
4 Valuable Customer Retention Strategies
Even if your business has an established customer base, the only way to continue to grow your business is by keeping your customers interested and happy. These happy customers, in…