4 Reasons to Choose the Right Keywords for Your Local Business
A common mistake business owners make when choosing keywords is adopting a hit and miss technique. They don’t really take time to research for the right keywords that will make…
5 Tips on how to choose your local business domain name
Your local business domain name or website address is one of the key components in any SEO strategy. If you haven’t registered a business domain name, here are a few…
Keeping Your Target Customers Interested
Modern life has made most people almost busy all the time. If they are not at work or at school, you will find them at parties, concerts or any events…
7 Success Tips for Women in Tough Businesses
A couple of years ago, in a “Women in Construction” session, I was asked to present my latest project accomplishment, and to share my experience in terms of the challenges…
Remarketing vs. Retargeting : Isn’t it the same thing?
There are two main terms you hear when talking about this approach : Remarketing and Retargeting. Since they pretty much sound the same, let’s explore the differences between the two,…
How to Find out What Customers Are Saying About your Business
If you own a business, there is a good chance you have spent many years, investing time, sweat and tears into building it, and have missed many family functions such…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper’s “hot” ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)
Small and local businesses have flourished for centuries, and remain competitive even in today’s complex and multifaceted market. Now that businesses have the capacity to sell and promote themselves online,…
10 Things You Need to Learn From Apple’s Marketing (plus one more)
Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the…