Marketing has become an increasingly technology-powered discipline and with the ever-increasing demands for technical knowledge, there’s often a knowledge gap between marketing and technology. We want to help bridge that…
Most big tech companies carry the taint of some scandal. Some of the more egregious recent examples include IBM’s alleged age discrimination for which they now face a class action…
Excerpt from the new book: The Demand Perspective: Leading From the Outside In ————- Associations, like bureaucratic organizations in other sectors, are at a critical juncture. The market around them has…
In today’s web-based market, social media is the most popular communication tool. However, just because social media sites are located online it doesn’t mean they can’t be a tool to…
The cigarette “wall of shame” descending at a supermarket in Germany.Julian Vigo A few weeks ago, I wrote about the cultural anxiety directed at what youths are doing wrong in…
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social…
Rony Abovitz, CEO of Magic Leap, talks about the Magicverse like it’s a real thing. That’s because it is part of the visionary manifesto, of which the Magic Leap One…
Ratings for this weekend’s 91st Acadamy Awards broadcast may rebound from record lows in 2018 and 2017 as curious viewers check out the host-less broadcast to see if it is…
For every organization, big or small, old or new, consumer or retail, social media has become the ultimate weapon to reach the masses. To get people interested in one’s product…
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