Turn Your Facebook Fans Into Raving Fans
No doubt you have already set up a Facebook account for your business and have a number of facebook fans who have joined your fanpage. Your goal now, is to…
6 Outbound Marketing Tactics to Drive More Valuable Traffic to Your Website
Inbound or outbound marketing…What is your poison? The reality is that you need both. You need to do outbound promotion to drive inbound traffic. And when you attract lots of…
Super Effective Social Media Marketing Campaigns
Some businesses make the mistake of thinking that social media is just a case of signing in to Facebook, Tweeting, creating a LinkedIn profile or signing up for Google Plus…
How to Build a Google Analytics Funnel to Track your Sales
When do your website visitors drop out of a sale?What is the conversion rate and what is the dropout rate for each stage of your funnel? In today’s article, we’re going to…
Why Women Dominate Influencer Marketing and Why It May Be the Right Career for You
In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing. Based on my…
3 Ways to Make Anything More Shareable Online
Millions of pieces of content are published every single day. It’s true that trends in social media have affected how your audience engages with your content — but that doesn’t…
6 Things You Must Do to Find out if Your Content is Engaging
You create a piece of content.You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look…
Social Storytelling: How to Do It Better
The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the…
8 Fresh Stats About Social Video Marketing
Here are the eight latest statistics about social video, ripped straight from the pages of the 2018 Sprout Social Index. Learn them. Love them. Use them to create change in…