How to Build a Google Analytics Funnel to Track your Sales
When do your website visitors drop out of a sale?What is the conversion rate and what is the dropout rate for each stage of your funnel? In today’s article, we’re going to…
Why Women Dominate Influencer Marketing and Why It May Be the Right Career for You
In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing. Based on my…
3 Ways to Make Anything More Shareable Online
Millions of pieces of content are published every single day. It’s true that trends in social media have affected how your audience engages with your content — but that doesn’t…
6 Things You Must Do to Find out if Your Content is Engaging
You create a piece of content.You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look…
Social Storytelling: How to Do It Better
The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the…
8 Fresh Stats About Social Video Marketing
Here are the eight latest statistics about social video, ripped straight from the pages of the 2018 Sprout Social Index. Learn them. Love them. Use them to create change in…
5 Ways to Get Organized as a Social Marketer
Getting more organized as a social marketer isn’t just about clearing screenshots off your desktop and putting your bookmarks in order. It’s about making space, thinking ahead, and prioritizing more…
How to Find out What Customers Are Saying About your Business
If you own a business, there is a good chance you have spent many years, investing time, sweat and tears into building it, and have missed many family functions such…
4 Unexpected Social Media Platforms to Grow Your Brand Awareness
It’s no surprise that social media marketing is crucial to business growth in 2018. After all, we’re living in a digital world — one where there are 2.62 billion social…