5 Ways to Prepare for a Launch with Social Media
I was talking to a coworker in the kitchen today. He’s co-writing a children’s book with his kids (aww!). The launch date is the end of this year, and he…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…
A Minimalist Approach to Social Media Marketing
Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities…
Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…
5 Social Media Studies That Will Boost Your Marketing Skills
We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing, helped…
How to Choose the Best Social Media Platform for Your Business
In his book Tweet Naked , online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will…
How Your Business Can Benefit From Micro-Influencers Marketing
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social…
How to Get a Great ROI on Your Influencer Marketing Plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,…
5 Ways Most Marketers Misunderstand Influencer Marketing
[bctt tweet=”Influencer marketing is not just about big celebrity names #influencermarketing ” username=”lenakhalid”] has become one of, if not the most powerful, tool in a marketing team’s toolbox today. With…