Skip to content

Branding: In Five and a Half Steps

Amazon.com Price: $36.39 (as of 31/10/2024 11:30 PST- Details) & FREE Shipping.

Usually ships in 24 hours

Category:

Description

The ultimate step by step visual guide to creating a successful brand, the use of contemporary brand identities as prototypes

Michael Johnson is without doubt one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

Kickstart Your Online Business With These 300+ Video Tutorials!

In Branding, Johnson strips on a regular basis brands down to their basic components, with case studies that enable us to keep in mind why we select one services or products over another and allow us to comprehend how seemingly subtle influences can have an effect on key life decisions. The first a part of the book shows how the birth of a brand begins not with finding a solution but fairly with identifying the correct question―the missing gap available in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

1,000+ illustrations in color

Achieve Goals You Never Thought Possible 4X Faster

4XSystem

Additional information

Author

Binding

Brand

EAN

EAN List

Edition

ISBN

Item Dimensions

Label
Languages

Manufacturer
MPN

Number Of Items

Number Of Pages

Package Dimensions

Package Quantity

Part Number

Product Group

Product Type Name

Publication Date

Publisher
Release Date

Studio
Back To Top

This site is protected by wp-copyrightpro.com