Skip to content

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Amazon.com Price: $21.37 (as of 01/11/2024 12:04 PST- Details) & FREE Shipping.

Usually ships in 24 hours

Category:

Description

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! 

Kickstart Your Online Business With These 300+ Video Tutorials!

Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and the entire data is accessible to you. Chuck Hemann and Ken Burbary will permit you to chop the problem down to size, solve each and every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, discover ways to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!
 
* Prioritize–because you’ll’t measure, listen to, and analyze everything
* Use analysis to craft experiences that profoundly reflect every customer’s needs, expectations, and behaviors
* Measure real social media ROI: sales, leads, and customer satisfaction
* Track the performance of all paid, earned, and owned social media channels
* Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR
* Start optimizing web and social content in real time
* Implement advanced tools, processes, and algorithms for correctly measuring influence
* Integrate paid and social data to drive more value from both
* Take advantage of surveys, Focal point groups, and offline research synergies
* Focal point new marketing and social media investments where they will deliver the most value
 
Foreword by Scott Monty
Global Head of Social Media, Ford Motor Company

Achieve Goals You Never Thought Possible 4X Faster

4XSystem

Additional information

Author

Binding

EAN

EAN List

Edition

ISBN

Item Dimensions

Label

Languages

Manufacturer

MPN

Number Of Items

Number Of Pages

Package Dimensions

Package Quantity

Part Number

Product Group

Product Type Name

Publication Date

Publisher

Studio

UPC

UPCList

Back To Top

This site is protected by wp-copyrightpro.com