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ENTREPRENEURSHIP: The Art, Science, and Process for Success

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Note: This is a standalone book. Does no longer come with get admission to card

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets essential to begin an entrepreneurial venture:

The Art of turning an entrepreneurial venture into a luck.

The Science of practice as the guts of starting and running a successful entrepreneurial venture.

The Process that tie these two areas in combination into a coherent and organized business.

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed within the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to continue to exist within the ever-changing business world.

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