Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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Description
New York Times bestselling writer and social media expert Gary Vaynerchuk shares hard-won advice on how to hook up with customers and beat the competition. A mash-up of the most efficient elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that actually works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships an important to successful social media campaigns—wish to land the punch with the intention to take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Aside from when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that even as communication is still key, context matters more than ever. It’s not with reference to developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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Additional information
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| EAN List | 8601420814882, 8601200956757, 8601400694718, 8601404233272, 0884807853294, 9780062273062 |
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| Item Dimensions | 913, hundredths-inches, 738, hundredths-inches, 100, Hundredths Pounds, 80, hundredths-inches |
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| Languages | English, Published, English, Original Language, English, Unknown |
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| Package Dimensions | 102, hundredths-inches, 921, hundredths-inches, 172, Hundredths Pounds, 764, hundredths-inches |
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