Rethinking Prestige Branding: Secrets of the Ueber-Brands
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Description
With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige Branding will fascinate the selling professional just up to people who are merely inquisitive about how premium brands tick.
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| Item Dimensions | 900, hundredths-inches, 600, hundredths-inches, 0, Hundredths Pounds, 55, hundredths-inches |
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| Languages | English, Published, English, Original Language, English, Unknown |
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| Package Dimensions | 71, hundredths-inches, 913, hundredths-inches, 62, Hundredths Pounds, 606, hundredths-inches |
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