The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Amazon.com Price: $26.62 (as of 21/12/2024 18:05 PST- Details) & FREE Shipping.
Description
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is very important to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed such a lot of ideas into so few pages. The use of the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to assist companies bridge the gap between brand strategy and customer experience. Those with a grab of branding will be inspired by the new perspectives they find here, and those that want to comprehend it better will all at once “get it.” This deceptively simple book offers everyone in the company get right of entry to to “the most powerful business tool since the spreadsheet.”
Achieve Goals You Never Thought Possible 4X Faster
Additional information
| Author | |
|---|---|
| Binding | |
| Brand | |
| EAN | |
| EAN List | |
| Edition | |
| ISBN | |
| IsEligibleForTradeIn | |
| Item Dimensions | 795, hundredths-inches, 530, hundredths-inches, 65, Hundredths Pounds, 85, hundredths-inches |
| Label | |
| Languages | English, Published, English, Original Language, English, Unknown |
| Manufacturer | |
| MPN | |
| Number Of Items | |
| Number Of Pages | |
| Package Dimensions | 70, hundredths-inches, 800, hundredths-inches, 65, Hundredths Pounds, 520, hundredths-inches |
| Package Quantity | |
| Part Number | |
| Product Group | |
| Product Type Name | |
| Publication Date | |
| Publisher | |
| Studio | |
| UPC | |
| UPCList |
Related products
-
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Amazon.com Price: $19.74 (as of 20/12/2024 18:05 PST- Details) & FREE Shipping. -
Positioning: The Battle for Your Mind
Amazon.com Price: $9.99 (as of 20/12/2024 19:58 PST- Details) -
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Amazon.com Price: $14.99 (as of 17/12/2024 17:26 PST- Details) & FREE Shipping. -
Branding: In Five and a Half Steps
Amazon.com Price: $36.39 (as of 21/12/2024 18:03 PST- Details) & FREE Shipping.
