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The Content Code: Six essential strategies to ignite your content, your marketing, and your business

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Description

Mark W. Schaefer, college educator, consultant, and best-selling writer of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that can assist you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies want to enable to reach measurable results. A pioneering book that explores the psychology of sharing, it is usually highly practical, offering hundreds of ideas that can be utilized by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focal point on audiences which will move content, practical steps to build “shareability” into all of your content, and the new role of promotion, distribution and search engine optimization in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

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