The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Amazon.com Price: $44.49 (as of 20/11/2024 13:32 PST- Details) & FREE Shipping.
Description
Luxury is in fashion and is now to be found in almost each retail, manufacturing and service sector. New terms like “mass-luxury,” “new luxury” and “hyper luxury” attempt to qualify luxury, causing confusion today about what actually makes a luxury product, a luxury brand or a luxury company.
Luxury experts Jean-Noel Kapferer and Vincent Bastien give you the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition of The Luxury Strategy includes more information about digital strategy, globalization, sustainable development and why luxury brands are resilient to recessions. It analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – regularly very far from the standard marketing strategies – used to turn into small circle of relatives businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into around the world successes.
The Luxury Strategy rationalizes those business models which have achieved profitability, at the same time as sustaining the luxury status of their brands, and sets out the counter-intuitive rules for successfully marketing luxury goods and products and services.
Achieve Goals You Never Thought Possible 4X Faster
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| Item Dimensions | 900, hundredths-inches, 600, hundredths-inches, 181, Hundredths Pounds, 130, hundredths-inches |
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| Languages | English, Published, English, Original Language, English, Unknown |
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