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The Moonshot Effect: Disrupting Business as Usual

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2017 Gold Axiom Business Book Award Winner in Leadership 

Amazon Best Seller in Management
Amazon Best Seller in Leadership
Amazon Best Seller in Business

What’s one of the best ways to turn into teams, elevate leaders and catapult careers? Launch a Moonshot — a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy in addition to real-life stories from the authors’ work, The Moonshot Effect steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan. The Moonshot Effect is a will have to-read for leaders and includes 24 critical practices that aren’t only essential to leading and managing a successful moonshot, but can benefit executives and entrepreneurs each day. With Lisa and Kate as your guides, you can manage to launch your own moonshot.

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Kate Purmal and Lisa Goldman were members of abnormal moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects as a way to turn into their businesses and careers.

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