The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
Amazon.com Price: $39.99 (as of 29/10/2024 11:39 PST- Details) & FREE Shipping.
Description
How to achieve the 98 percent of people that leave your websitewithout converting sales
The Retargeting Playbook is a complete guide for digitalmarketers about how to achieve the 95 to 98 percent of people wholeave a brand’s web page without converting. Retargeting givesadvertisers the ability to stay in front of those people to bringthem back and close the deal. For this reason, retargeting hasemerged as a will have to have marketing channel, yet there’s a lack ofcontent that explains how the technology in reality works and bestpractices for the usage of it. Even marketing managers at large,sophisticated brands and agencies don’t have a strong graspof this evolving channel, and there are few good neutral sources onthe topic. Meanwhile, retargeting is the cornerstone of anyholistic digital advertising strategy since it improves the resultsof each other channel if implemented accurately. Unfortunately,most marketers are only utilizing the most rudimentary retargetingtactics and barely scratch the surface of its potential.
- Explains how to stay in front of potential customers andconvince them to come back and close the deal
This book will be required reading for media buyers at digitalagencies, in-house marketing managers at companies in any vertical,performance marketers, and ecommerce managers.
Achieve Goals You Never Thought Possible 4X Faster
Additional information
| Author | |
|---|---|
| Binding | |
| EAN | |
| EAN List | |
| Edition | |
| ISBN | |
| IsEligibleForTradeIn | |
| Item Dimensions | 930, hundredths-inches, 640, hundredths-inches, 80, Hundredths Pounds, 85, hundredths-inches |
| Label | |
| Languages | English, Published, English, Original Language, English, Unknown |
| Manufacturer | |
| Number Of Items | |
| Number Of Pages | |
| Package Dimensions | 90, hundredths-inches, 910, hundredths-inches, 80, Hundredths Pounds, 600, hundredths-inches |
| Package Quantity | |
| Product Group | |
| Product Type Name | |
| Publication Date | |
| Publisher | |
| Studio | |
| UPC | |
| UPCList |
Related products
-
How To Sell When Nobody’s Buying: (And How to Sell Even More When They Are)
Amazon.com Price: $13.99 (as of 27/10/2024 11:05 PST- Details) & FREE Shipping. -
Marketing 4.0: Moving from Traditional to Digital
Amazon.com Price: $19.16 (as of 01/11/2024 11:59 PST- Details) & FREE Shipping. -
Contagious: Why Things Catch On
Amazon.com Price: $10.71 (as of 30/10/2024 12:06 PST- Details) & FREE Shipping. -
Image Content Retargeting: Maintaining Color, Tone, and Spatial Consistency
Amazon.com Price: $50.61 (as of 30/10/2024 12:58 PST- Details)
