5 Ways to Prepare for a Launch with Social Media
I was talking to a coworker in the kitchen today. He’s co-writing a children’s book with his kids (aww!). The launch date is the end of this year, and he…
5 Ways to Create Content That Breaks Down Trust Barriers
Since the Brexit decision (and the gradual withdrawal process that began in late March), many U.K. consumers have been faced with a harsh reality: having to pay more for the…
3 Crucial Metrics to Measure When You Advertise In 2018
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…
Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…
5 Ways That Coffee Affects Productivity
It’s not uncommon for employers and employees alike to reach for a caffeinated beverage when they need a bit of an energy boost. And while some might prefer to get…
Why Great Marketing Is Like a Great First Date
When you go on a first date with someone, do you tell them how wonderful you are and all the great things you can do, then ask them to marry…
If You Don’t Have a Good Customer Avatar, You’re Losing Money
If you try to help everyone, you’ll never help anyone.That is possibly one of the most profound and impactful lessons in business. When you reach too far and try to…
Why Marketing Is Not the Job for the Lazy?
Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms -- Facebook, Twitter, Instagram and LinkedIn -- and found…
How Your Business Can Benefit From Micro-Influencers Marketing
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there's been a shift to a more authentic two-way conversation -- via social…
Courage and confidence are what decision making is all about
Every entrepreneur has to be a decision maker, even with information overload, emotional employees, angry customers and competitors hovering from every direction. Making a decision is one of the most…