Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales.…
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales.…
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,…
[bctt tweet="Influencer marketing is not just about big celebrity names #influencermarketing " username="lenakhalid"] has become one of, if not the most powerful, tool in a marketing team's toolbox today. With…
"Reading Gundi's book gives you the 'Kick in the Pants' motivation of a Tony Robbins event". - Frank Kelso, AuthorYOU = INFLUENCER!! - Have a passion project you wish to…
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there's been a shift to a more authentic two-way conversation -- via social…
A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it.…
Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Unless you’ve been living under a stone for a while you must…
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the…
The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics…
Plan Your Content Marketing Strategy Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always…
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