[bctt tweet="Influencer marketing is not just about big celebrity names #influencermarketing " username="lenakhalid"] has become one of, if not the most powerful, tool in a marketing team's toolbox today. With…
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there's been a shift to a more authentic two-way conversation -- via social…
A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it…
Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Unless you’ve been living under a stone for a while you must…
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the…
The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics…
Plan Your Content Marketing Strategy Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always…
The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are…
Many industries are being forced into Darwinian change as a result of the virus and influencer marketing will not be spared the need to adapt. The current climate has sharpened…
Beautiful young woman holding beauty products and smiling while making social media videoGettyThe "influence" that social media influencers have is already quite powerful, but it is only likely to grow…