7 Ways Marketers Can Reach Gen Z
A generation ago having a mobile phone, let alone a computer, that fits in your pocket was a novel thought but Generation Z was born with a mobile phone in…
A Minimalist Approach to Social Media Marketing
Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities…
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Coffee heightens your powers of perception
Coffee has become a mainstay in our global culture. It connects people from the same neighborhood as easily as those thousands of miles away. A day without coffee would be…
Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…
3 Key Ways to Diversify Your Ecommerce Store
One of the most interesting areas for an entrepreneur to get into right now -- and one of the most popular -- is ecommerce. Ecommerce enables online stores to cut out…
5 Ways That Coffee Affects Productivity
It’s not uncommon for employers and employees alike to reach for a caffeinated beverage when they need a bit of an energy boost. And while some might prefer to get…
The Truth About Work-Life Balance
Over the years, I have asked everyone from solo freelancers to big-time CEOs how they balance work and the rest of their lives. The conclusion I have drawn from the…
How to drive mobile phone users to your local business website
There are about 4 billion mobile phone users globally and a fast growing number are using smart phones like Blackberry, iPhone and Android. The advantage of mobile phones is they…
5 Social Media Studies That Will Boost Your Marketing Skills
We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing, helped…