5 Ways to Create Content That Breaks Down Trust Barriers
Since the Brexit decision (and the gradual withdrawal process that began in late March), many U.K. consumers have been faced with a harsh reality: having to pay more for the…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…
7 Ways Marketers Can Reach Gen Z
A generation ago having a mobile phone, let alone a computer, that fits in your pocket was a novel thought but Generation Z was born with a mobile phone in…
A Minimalist Approach to Social Media Marketing
Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities…
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Coffee heightens your powers of perception
Coffee has become a mainstay in our global culture. It connects people from the same neighborhood as easily as those thousands of miles away. A day without coffee would be…
Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…
3 Key Ways to Diversify Your Ecommerce Store
One of the most interesting areas for an entrepreneur to get into right now -- and one of the most popular -- is ecommerce. Ecommerce enables online stores to cut out…
5 Ways That Coffee Affects Productivity
It’s not uncommon for employers and employees alike to reach for a caffeinated beverage when they need a bit of an energy boost. And while some might prefer to get…
The Truth About Work-Life Balance
Over the years, I have asked everyone from solo freelancers to big-time CEOs how they balance work and the rest of their lives. The conclusion I have drawn from the…