Fixing the ROI Problem with Influencer Marketing
Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales…
3 Key Ways to Diversify Your Ecommerce Store
One of the most interesting areas for an entrepreneur to get into right now -- and one of the most popular -- is ecommerce. Ecommerce enables online stores to cut out…
5 Ways That Coffee Affects Productivity
It’s not uncommon for employers and employees alike to reach for a caffeinated beverage when they need a bit of an energy boost. And while some might prefer to get…
The Truth About Work-Life Balance
Over the years, I have asked everyone from solo freelancers to big-time CEOs how they balance work and the rest of their lives. The conclusion I have drawn from the…
How to drive mobile phone users to your local business website
There are about 4 billion mobile phone users globally and a fast growing number are using smart phones like Blackberry, iPhone and Android. The advantage of mobile phones is they…
5 Social Media Studies That Will Boost Your Marketing Skills
We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing, helped…
How to Sell High-Ticket Items in 2018 With This New Approach to Online Sales
If you plan to sell high-ticket items this year, you need to change your tune because what used to work won't in the future. Not long ago, you would find…
Search Engines Like Domain Name Marketing
A domain name is searchable with most search engine servers. If you are out there the search engines will find you but only if you add things to your site…
How to Choose the Best Social Media Platform for Your Business
In his book Tweet Naked , online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will…
How to Keep Proper Corporate Records
For most entrepreneurs, corporate record-keeping is the least fun part of the job. When you’re running a growing business, it’s tempting to overlook some of the administrative formalities in order…