How Your Business Can Benefit From Micro-Influencers Marketing
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there's been a shift to a more authentic two-way conversation -- via social…
Courage and confidence are what decision making is all about
Every entrepreneur has to be a decision maker, even with information overload, emotional employees, angry customers and competitors hovering from every direction. Making a decision is one of the most…
How to Get a Great ROI on Your Influencer Marketing Plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,…
Self Motivation : 10 Ways to Motivate Yourself When You’re Really Not Feeling It
Can you imagine Elon Musk ever waking up on a Monday morning only to press the snooze button repeatedly because he just didn’t feel like going into the office? Or,…
Cartoon: State of Work for Superhero
“The hero’s journey can take place on a battlefield or in a cubicle. We can live it out amid public clamor or in the soundless vault between our ears. The…
5 Ways Most Marketers Misunderstand Influencer Marketing
[bctt tweet="Influencer marketing is not just about big celebrity names #influencermarketing " username="lenakhalid"] has become one of, if not the most powerful, tool in a marketing team's toolbox today. With…
10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight…
Halloween is near, Conquer Your Fears
Everywhere you look this month you will see the signs of Halloween. While this season is a fun time for costumes and theme parties, it is also a good insight…
4 Ways to Prepare Your Marketing for the Upcoming Holiday Season
Depending on the products and services you sell, you’re likely already thinking of ways to maximize your business for this coming holiday season. But even if you don't sell traditionally…
5 Digital Marketing Trends Your Business Needs to Try
We are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some…