Is Your Coffee Betraying You?
Coffee has been having a pretty good run lately. The World Health Organization recently downgraded a warning that previously suggested everyone’s favorite morning beverage may contribute to cancer risk. Experts…
“Canting” : What the origin and culture taught me
I was talking to my partner, Pak Lucky Dwiharto about our company LMWS.asia going into Indonesian market recently and about the needs for me to further understand the market segment,…
How Your Business Can Benefit From Micro-Influencers Marketing
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there's been a shift to a more authentic two-way conversation -- via social…
Courage and confidence are what decision making is all about
Every entrepreneur has to be a decision maker, even with information overload, emotional employees, angry customers and competitors hovering from every direction. Making a decision is one of the most…
How to Get a Great ROI on Your Influencer Marketing Plan
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media,…
Self Motivation : 10 Ways to Motivate Yourself When You’re Really Not Feeling It
Can you imagine Elon Musk ever waking up on a Monday morning only to press the snooze button repeatedly because he just didn’t feel like going into the office? Or,…
Cartoon: State of Work for Superhero
“The hero’s journey can take place on a battlefield or in a cubicle. We can live it out amid public clamor or in the soundless vault between our ears. The…
5 Ways Most Marketers Misunderstand Influencer Marketing
[bctt tweet="Influencer marketing is not just about big celebrity names #influencermarketing " username="lenakhalid"] has become one of, if not the most powerful, tool in a marketing team's toolbox today. With…
10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight…
Halloween is near, Conquer Your Fears
Everywhere you look this month you will see the signs of Halloween. While this season is a fun time for costumes and theme parties, it is also a good insight…