"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is,…
Delivery drivers almost always bring us good news or rather good things. That present your mom sent you for your birthday or that product you recently purchased from Amazon or…
If you are looking to revive your content strategy, or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point…
Google's Project Zero exists to hunt down zero-day vulnerabilities such as the yet to be fixed Windows 10 security bomb I wrote about recently. But it's not just Microsoft that…
Creating a brand is not just about getting more people to see your site and creating more opportunities to market your business. Another important reason to have a brand is…
Today's Internet is primarily a visual medium; much different than it was years ago when it was literally filled with blocks and blocks of text for the most part. However,…
You know you need to promote your local business, and we hope, by now, you have heard that you need to use some digital marketing techniques if you want to…
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I…
What’s more important: finding a new customer or targeting someone who’s previously shown interest in your products? That’s a trick question. They’re both equally important, but one is often given…
My book would be, ‘Billion Dollar Whale. It's a sad story of corruption in international finance but fascinating. - Bill Gates Above was the response from Microsoft founder Bill Gates…
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