LenaKhalid | Digital Business Consultant
71% of Business-to-Business (B2B) researchers start their research with a generic search. Where do you look first when you’re trying to find a product or service? Hairdresser? Garage? French lessons?…
Small Ecommerce Business Should Consider a Consultant
Running an ecommerce business is no walk in the park. It’s a multifaceted undertaking with a lot of moving parts -- web development, retail merchandising, logistics, brand marketing, payment processing…
3 Ways to Ease Into Digital Marketing
Every business that wants to be successful in today's marketplace must participate in digital marketing. We are living in a digital world. Operating in an analog frame of mind will…
3 Mistakes Entrepreneurs Make with Social Media
Social media can be completely overwhelming for new business owners, yet depending on your business, it could be an essential part of your marketing strategy. If your target market uses…
The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out
"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is,…
Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience
A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step by step process for effective content marketing -- written by a business owner, marketing consultant,…
5 Successful Entrepreneurs Who Started With No Experience But Made Sure They Got It
Some entrepreneurs become successful only after doing well in another career: Maybe they mastered work as a consultant or an executive officer and used the skills they acquired to build their…
Marketing blunders that hamper a startup’s growth
Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not…