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Top Marketing Strategies for Small Businesses

Top Marketing Strategies for Small Businesses

Often, a small business’s biggest challenge is attracting enough customers to ensure a constant stream of revenue. “Marketing” refers to a broad universe of tactics, tools, and theories, but when…

5 Marketing Strategies That Are Totally Outdated

5 Marketing Strategies That Are Totally Outdated

What I found most fascinating about Mad Men were Don Draper's "hot" ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…

Strategies and Differences in B2B vs B2C Marketing

Strategies and Differences in B2B vs B2C Marketing

Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand…

6 Content Marketing Lessons to Use in 2023

6 Content Marketing Lessons to Use in 2023

As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of…

What is Account-Based Marketing? – SharpSpring

What is Account-Based Marketing? – SharpSpring

As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). This is especially true…

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