Top Marketing Strategies for Small Businesses
Often, a small business’s biggest challenge is attracting enough customers to ensure a constant stream of revenue. “Marketing” refers to a broad universe of tactics, tools, and theories, but when…
Often, a small business’s biggest challenge is attracting enough customers to ensure a constant stream of revenue. “Marketing” refers to a broad universe of tactics, tools, and theories, but when…
We’ve all been on a roller-coaster ride the past few weeks. The impact is real. Working from home. Entire industries turned upside down. Budgets cut. Shifts in customer spending. Adjustments…
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Take your business to new heights with up-to-date social media marketing - Up to date for 2017! How can 'Social Media: Marketing Strategies for Rapid Growth The usage of: Facebook,…
What I found most fascinating about Mad Men were Don Draper's "hot" ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand…
Mark W. Schaefer, college educator, consultant, and best-selling writer of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six…
As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of…
Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way…
As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). This is especially true…
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