4 Unexpected Social Media Platforms to Grow Your Brand Awareness
It's no surprise that social media marketing is crucial to business growth in 2018. After all, we're living in a digital world -- one where there are 2.62 billion social…
Pre-Suasion: A Revolutionary Way to Influence and Persuade
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes…
LenaKhalid | Digital Business Consultant
71% of Business-to-Business (B2B) researchers start their research with a generic search. Where do you look first when you’re trying to find a product or service? Hairdresser? Garage? French lessons?…
4 Things You Must Consider Before Building Social Video
Featuring and distributing videos on social is becoming more and more popular. In the gallery below, we’ve got some stats to prove it. #gallery-4 input[type='radio']:checked:nth-of-type(1) ~ .gallery-arrow:nth-of-type(2),#gallery-4 input[type='radio']:checked:nth-of-type(2) ~ .gallery-arrow:nth-of-type(3),#gallery-4…
5 Ways Social Marketers Can Get Time Back
As social marketers, sometimes we just want the clock to stop. There are so many things on our to-do lists, not to mention endless meetings with stakeholders vying for attention…
Why You Should Stop Hunting for ROI
In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear that there is one definition of ROI for social media, but we’re just not advanced…
Your Link Building Guide for 2018
Do you know how important link building is to driving traffic to your website?It’s still really important.Helga Moreno is a passionate content creator and marketer at Ahrefs and she has written…
5 Ways to Prepare for a Launch with Social Media
I was talking to a coworker in the kitchen today. He’s co-writing a children’s book with his kids (aww!). The launch date is the end of this year, and he…
3 Crucial Metrics to Measure When You Advertise In 2018
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…
3 Key Ways to Diversify Your Ecommerce Store
One of the most interesting areas for an entrepreneur to get into right now -- and one of the most popular -- is ecommerce. Ecommerce enables online stores to cut out…