5 Strategies for Agencies to Land New Clients
Have you ever caught yourself saying something like “I do social media for companies, but I don’t really look at my own channels!” or “I build websites for my clients,…
Top 10 Marketing Tips for 2022
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the…
How to Create a Marketing Plan
The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics…
What is AI (Artificial Intelligence) Marketing?
It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to…
Great Email Marketing CTA Ideas
Do you ever get stuck in a call to action (CTA) rut when building emails? Or end up using the same call-to-actions over and over? It’s understandable. Especially when you…
The Current State of Email Marketing for Agencies
When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see…
Data-Driven Marketing (from the Agency Marketer’s Perspective)
Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their…
8 Marketing Challenges for Small Businesses
It’s no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of “I could never do that” statements…
Tips for How Agencies Use Marketing Automation
As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not…
Today’s Top 9 Digital Marketing Buzzwords
Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget…