How to Convert Data into Actionable Results
Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results…
Why Your Local Business needs to be Online
The bottom line is, you want to maximize your profits. The more money your local business makes, the healthier it will be and the more successful you will find yourself…
Your Questions Answered • Perfect Audience Blog
Eric Stockton, Jalali Hartman, and Todd Lebo, the speakers from the webinar, Business Marketing Strategies for a Post Pandemic World, hosted a 14-minute post-webinar roundup to answer questions from the…
Huge Profits by Harnessing the Power of Email
You might have heard the saying that the “money is in the list” but not really understood what it means or why it is so important. Simply put, having a…
The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out
"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is,…
How to Use Wave.video to Rapidly Create Awesome Video Content
In this article, I’m going to review Wave.video which enables you to quickly create great looking videos. Did you know that 80% of all web traffic will be video by…
E-Cigarettes Redux: A Society In Fear Of Mistakes
The cigarette "wall of shame" descending at a supermarket in Germany.Julian Vigo A few weeks ago, I wrote about the cultural anxiety directed at what youths are doing wrong in…
Burn your social media strategy
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social…
How to Continue Your Small Business Success After the Holidays
The holidays are an extremely profitable time of the year for businesses of all sizes. After all, they can account for 20-40 percent of a business’ yearly sales.But what about after the holidays?…
Well done Vs well said
In business consulting, "well said" is important. Well said wins you projects, tenders and awards. Well said compels the right people to want more. Well said is a critical skill…