How to Create an Effective Social Media Sales Funnel
Social media is a powerful marketing channel but it’s not all about building traffic. In fact, it’s not really about building traffic at all, because focusing on clicks means brands…
How to Maximize the Benefits of Using Social Media Management Tools
Social media management tools are dead useful. That much is clear. Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have…
5 Ways Social Marketers Can Get Time Back
As social marketers, sometimes we just want the clock to stop. There are so many things on our to-do lists, not to mention endless meetings with stakeholders vying for attention…
6 New Ways to Use Social Data
Last week, we held our webinar “6 New Ways to Use Social Data (That You Aren’t Already),” featuring myself and Brooke Andersen, Senior Social Strategist here at Simply Measured.We talked…
How to Measure and Benchmark Your Instagram Influencer Program
Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results?10 Social Lessons from Instagram InnovatorsBefore brands plan…
5 Ways to Prepare for a Launch with Social Media
I was talking to a coworker in the kitchen today. He’s co-writing a children’s book with his kids (aww!). The launch date is the end of this year, and he…