Branding on Social Media : Building a Strong Digital Identity
In today’s digital-first world, social media is more than just a place to share photos or connect with friends — it’s a powerful tool for businesses and personal brands to…
The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out
“Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is,…
The biggest misconceptions about rebranding
Rebranding is a big deal for your company. Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much…
5 Ways Startups Find the Ideal Social Media Influencer
Whether you are launching or you have been in business for a while, identifying social media influencer who can benefit your brand is critical to your success. For many brands,…