Do Small Businesses need websites?
In one word, yes! The internet is the most effective marketing tools in existence nowadays and small businesses have the capability of reaching far more people than any leaflet drop…
The Importance of ‘Positioning’ Your Brand When You’re Just Starting Out
“Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is,…
Use Social Media to Establish Expert Status
In today’s web-based market, social media is the most popular communication tool. However, just because social media sites are located online it doesn’t mean they can’t be a tool to…
The biggest misconceptions about rebranding
Rebranding is a big deal for your company. Whether it is to rival aggressive competition or to make the steps to globalise your business, the strategy and positioning require much…
Helpful tips to help business owners manage their online reputation
Successfully manage your online reputation. 1. Set Up Online Accounts and Monitor Them At the very least, your company should have a Twitter, Facebook and Google+ account. For many high-tech,…
How Should You Position Your Personal Brand?
There are many different ways you can position your personal brand in the market. Each will attract a different kind of clientele. How do you position your personal brand to…
Branding Yourself
Branding has undergone a fast paced evolution and today it has emerged into a very influential revolution in the print, electronic, outdoor and new media. Branding is a process that…
How To Make People Remember Your Gift This Holiday Season
As businesses are getting ready to send out their holiday gifts to customers, partners and vendors, it can be stressful to figure out what to actually buy for these people…