Here’s How LinkedIn is Used for Branding
Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses…
Why Branding Is Crucial in Niche Marketing
When it comes to branding, most people tend to think of big brand advertising : Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller…
The Benefits of Using Your Own Name in Your Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One…
How to Find out What Customers Are Saying About your Business
If you own a business, there is a good chance you have spent many years, investing time, sweat and tears into building it, and have missed many family functions such…
4 Unexpected Social Media Platforms to Grow Your Brand Awareness
It’s no surprise that social media marketing is crucial to business growth in 2018. After all, we’re living in a digital world — one where there are 2.62 billion social…
5 Marketing Strategies That Are Totally Outdated
What I found most fascinating about Mad Men were Don Draper’s “hot” ad concepts, which, in retrospect, seem nostalgic and laughably retro. In the real world, marketing evolves parallel to…
A Happy Marriage Between Brands and Influencers
The popular online marketing buzz word of 2017 is “influencer marketing.” While it’s been around for a long time, it’s just now evolved into its own specific category. My agency…
Mistakes Startups Make on Social Media That Yours Can Easily Sidestep
If you are a new business owner, you likely know all too well that establishing a a [bctt tweet=”Copying and pasting is for spammers, not entrepreneurs. #socialmedia ” username=”lenakhalid”] is…