Brand : Top Mistakes That Are Making Your Business Suffer
Creating a consistent brand for an online business is a highly effective way to get more customers and clients, to increase awareness of your organization and to generally propel yourself…
11 Simple Techniques for Gaining Customers’ Trust Online
Establishing trust in an online context is both critical and difficult. When customers shop at a brick-and-mortar store, they have multiple indicators of how trustworthy a business is. Individual clues…
Creating Value
Imperfect Value Say I write a new article, and lots of individuals send me feedback like, “Great article. That was amazing! Thanks for writing it.” Does that mean I produced…
Why is Your Online Reputation Important?
As a business owner, you probably already know what your online reputation is. It is common sense, isn’t it? It is the impression your company gives, and what people think…
Why Branding Is Crucial in Niche Marketing
When it comes to branding, most people tend to think of big brand advertising : Coca-Cola, McDonalds and Microsoft spend money on branding. But it doesn’t really apply to smaller…
Local Marketing Essentials (Top 3 Things You Need)
Having a great online presence is one of the best local marketing strategies one can have. But building up this online presence does not take overnight, but then you can…
How to Ask Clients to Pay Invoices Without Sounding Desperate
Let’s be honest. Asking clients to pay up on invoices can be awkward even when the payment is late and you have every right to apply some pressure. On the…
4 Easily Overlooked Reasons Your Online Business Is Not Thriving
Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent…