The Evolution of Online Marketing and What Impact it has on YOUR Local Business
About 15 years ago or as we like to refer to it, BG (Before Google), the marketing choices local business owners had to make were very limited and straightforward. It…
The Top 7 Questions Small Businesses Ask About Social Media
Most small businesses we come into contact with realize how important social media is for their business and recognize the need to have a presence on the social media platforms…
Why Online Reputation Management is Important to Your Business
There is a lot of talk about online reputation management in board meetings these days. It seems that as soon as local businesses jumped on the web and social media…
Optimizing your blog for search engines
Competition is fierce online, and the top places on the search result pages are the most hunted for; therefore, any blog owner who tries to make money on the Internet…
3 Ways to Protect Your Online Reputation
When it comes to business marketing, one of the most important things to consider is your online reputation. Remember that 90 percent of all consumers search the Internet to look…
Local Citations and How They Impact Your Online Visibility
Usually when you hear that you have received a “citation” it is a bad thing, but in the internet marketing world, the opposite is true. If you own a business…
Creating Value
Imperfect Value Say I write a new article, and lots of individuals send me feedback like, “Great article. That was amazing! Thanks for writing it.” Does that mean I produced…
When Is the Right Time to Redesign?
If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Redesign Your Website…
Why is Your Online Reputation Important?
As a business owner, you probably already know what your online reputation is. It is common sense, isn’t it? It is the impression your company gives, and what people think…