The Evolution of Online Marketing and What Impact it has on YOUR Local Business
About 15 years ago or as we like to refer to it, BG (Before Google), the marketing choices local business owners had to make were very limited and straightforward. It…
Local Citations and How They Impact Your Online Visibility
Usually when you hear that you have received a “citation” it is a bad thing, but in the internet marketing world, the opposite is true. If you own a business…
5 Tips on how to choose your local business domain name
Your local business domain name or website address is one of the key components in any SEO strategy. If you haven’t registered a business domain name, here are a few…
The Benefits of Using Your Own Name in Your Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One…
12 Social Media Mistakes That Will Drive Followers Away From Your Brand
Smart brands know that an active social media presence is essential in today’s digital marketing landscape. Most companies have the requisite Facebook, Twitter and Instagram accounts, and make a point…
Why Your Fitness Business Needs Video On Social Media
For fitness professionals, standing out in an inherently competitive and constantly growing market is no easy feat. With the rapid growth of the industry, gyms, boutiques and personal trainers are…
Marketing blunders that hamper a startup’s growth
Sales and Marketing can either make or break a business. However, a lot of first-time entrepreneurs believe that if the product is really good, customers will come. That is not…
How Your Business Can Benefit From Micro-Influencers Marketing
Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social…