For fitness professionals, standing out in an inherently competitive and constantly growing market is no easy feat. With the rapid growth of the industry, gyms, boutiques and personal trainers are all flocking to social media to promote their businesses. In 2018, a solid video-marketing strategy is vital to growing your business — doubly so for fitness professionals.
According to the Social Science Research Network, 65% of people are visual learners. And, since fitness is a visual business, video helps amplify your brand’s message while sharing content the way viewers prefer to consume it. Luckily, the fitness industry has a clear advantage when it comes to marketing on social media — visually striking content, aspirational lifestyle goals and tips that enhance their audience’s lives for the better.
Here are a few reasons fitness professionals are using social video to boost their businesses and how you can follow suit.
Video encourages word-of-mouth marketing and boosts credibility.
Video gives fitness brands a quick and easy way to showcase their unique brands by increasing visibility in their communities and equipping fans with share-worthy content. When customers share your video with their networks, it further broadens your reach within the local community. In 2018, this is an effective and trending form of word-of-mouth marketing.
Animoto customer Hot Yoga Pasadena, for instance, used an Instagram video to share an offer for new customers in the local area. With only $100 ad spend, the video received over 3,300 views. Several viewers commented, asked questions and tagged others, driving much more than brand awareness.
A video can help drive new signups as well. Since consumers are more likely to make a purchase after watching a video, a fitness studio video will provide the extra dose of encouragement viewers need to sign up.
Video fosters trust by giving potential customers an insider look.
For prospective clients who might be intimidated to try something new, video helps familiarize your target audience with your services, instructors/trainers and facilities without leaving home. Founder and personal trainer at Unbeaton Bodies Jabari Beaton (an Animoto customer) shared a video on Instagram to give viewers insider access to his services and encourage them to reach out for a consultation.
Similarly, fitness business are using social video to boost interest in their methods, share expertise and showcase instructors and existing customers. Not to mention, video ads are a significantly cheaper option when compared to traditional print or televisions ads.
Video sets you apart from your competitors.
In 2018, social video is a growing trend for countless businesses. When it comes to competition, video is an easy and effective way to show folks what you have to offer and differentiate yourself in the fitness arena. With fitness businesses on the rise, it’s crucial to stay top of mind for your potential clients because the market will remain competitive.
In order to cut through the noise, fitness professionals need to embrace how social media works today. Social Video is what performs on many of the major social media platforms, and it allows your brand to have visibility without breaking the bank or investing loads of time and effort.
Here’s how to gear up for social video marketing success.
Ready to start using video to give your own fitness business a boost? Here are a few types of videos to help you get started (and you likely already have video clips or photos you can use!).
• Create a tutorial video with a client using video clips shot on a mobile device.
• Try shorter video ads (10 seconds or less) as an effective way to quickly foster brand awareness.
• Share a testimonial video using quotes from current customers like the one mentioned above.
• Promote an event or open house with a video ad.
• Use a promotional video announcing a special offer.
From larger fitness brands to boutique fitness studios to personal trainers, businesses in the fitness industry are harnessing the power of video on social media. Whether giving insider access to your facilities or sharing a glimpse into your fitness routine, video is an effective way to get potential clients interested and coming back for more. With various platforms making it quick and easy to create videos for your fitness business, it’s as simple as getting started. So, start creating today, and discover what social video can do for your business.
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