How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers
Social Media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently. It’s no…
How to Get Smart About Retargeting Ads
Paid advertising is often one of the most expensive aspects of your marketing budget. It’s infamously difficult to strike a balance between high cost and high reward. While retargeting…
7 Most Effective Tactics for Your Ad Campaigns
Research of the Week filters through hundreds of research studies and finds the most interesting and thought-provoking research for marketing professionals. Then we provide practical strategies and tips on how…
How to Retarget The Right Customers
Marketing is all about reaching the right customers. But it doesn’t always go smoothly due to cart abandons and incomplete forms. Now, Facebook gives you a way to you recapture…
Here’s Why Retargeting Versus Prospecting Is Dead
What’s more important: finding a new customer or targeting someone who’s previously shown interest in your products? That’s a trick question. They’re both equally important, but one is often given…
Connect Retarget – Way to Fix Retargeting?
ConnectRetarget is a retargeting or remarketing software by renowned internet marketer; Wilco de Kreij. It takes Facebook advertising to the next level by improving retargeting with essential filters. This software…
Test Your Perfect Audience Site Tracking Tag with This Extension
If you’re looking for a fast and easy way to test Perfect Audience’s Site Tracking Tag and you’re a Chrome user, here’s a free new tool. The Perfect Audience Tag…
Crucial Metrics to Measure Your Advertising and Marketing Efforts
As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI…
3 Examples of Retargeting Strategies That Actually Work
Don’t you hate when you watch a buyer get close to converting only to do an about-face and leave your site? If there were just a way to get them…