How to Get Smart About Retargeting Ads
Paid advertising is often one of the most expensive aspects of your marketing budget. It’s infamously difficult to strike a balance between high cost and high reward. While retargeting…
Here’s Why Retargeting Versus Prospecting Is Dead
What’s more important: finding a new customer or targeting someone who’s previously shown interest in your products? That’s a trick question. They’re both equally important, but one is often given…