Social Storytelling: How to Do It Better
Who is my “built for you”? Who is my audience?Often, the problem that brands have marketing themselves is not how good their product is or even how promising their marketing…
How to Fail Better on Social
To succeed on social, you have to do three things: Test constantly and fearlessly Be prepared to fail Iterate and optimized quickly Here’s how to fail better on social for…
5 Ways Social Marketers Can Get Time Back
As social marketers, sometimes we just want the clock to stop. There are so many things on our to-do lists, not to mention endless meetings with stakeholders vying for attention…
6 New Ways to Use Social Data
Last week, we held our webinar “6 New Ways to Use Social Data (That You Aren’t Already),” featuring myself and Brooke Andersen, Senior Social Strategist here at Simply Measured.We talked…
How to Measure and Benchmark Your Instagram Influencer Program
Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results?10 Social Lessons from Instagram InnovatorsBefore brands plan…
5 Creative Ways Content Labeling Can Make You a Better Social Marketer
Two weeks ago, we published an introduction to content labeling, explaining why it is such a crucial piece of the social analytics puzzle. Content labeling is an easy way to…